Disclo

Head of Marketing

Hone

Hone is the enterprise platform for live online learning. By delivering live learning at scale in people skills areas like effective management, leadership, and DEIB, we enable behavior change, human connection, and continuous development. Many of the world’s most innovative companies, including Airtable, Aramark, Indeed, Rover, and TomTom, depend on Hone every day to help their teams progress, grow, and lead.

Sr. Director, Growth Marketing & Operations

Syndio

Responsible for all marketing-sourced pipeline and revenue growth, including net-new logos, in-cycle deal acceleration, and customer expansion. I lead all digital distribution channels (paid + organic), ABM, customer marketing, web operations + marketing operations.

Director, Growth Marketing

Danie Zaika, LLC

Helping early and growth-stage startups build and scale their demand generation initiatives.

I work directly with founders/CEOs to build the foundation of their marketing functions. I help with:
• Marketing / pipeline operations
• Paid media / digital marketing
• Sales & marketing SLAs
• Budget recommendations 
• Sales enablement 
• Website / content 

www.daniezaika.com

Owner | Fractional Growth Marketer | Independent Contractor

Skilljar

Skilljar is an online training platform for customer & partner onboarding, training, success and user certification.

As founding marketer, I managed all marketing programs, including: demand generation, sales enablement, content marketing, social media, email marketing, paid media, events, and customer & partner marketing.

Director of Marketing

Simply Measured

As Sr. Marketing Manager, I was responsible for creating, leading and managing the paid media strategy and activities that fueled the demand generation pipeline. As demand gen owner, I was also responsible for ensuring that marketing campaigns (paid and otherwise) support our Brand line of business. 
Specifically, I:
• Provided vision for Simply Measured’s paid media efforts while establishing clear objectives, measurable goals and KPIs
• Developed paid media strategies and plans that support Simply Measured’s brand and business objectives across all lines of business 
• Understood the behaviors, interests, needs and preferences for target audiences to determine how best to market and customize most relevant and effective paid media campaigns
• Executed paid media programs across channels including, but not limited to, Paid Search, Paid Social, 3rd Party Lead Generation Vendors, Sponsored Newsletters/Content, Display Advertising and Retargeting, with the goal of generating engaged, qualified leads for the Sales team & increased brand awareness
• Managed media buying, either direct from vendors or through agencies/contractors
• Maximized return on investment from digital marketing and online advertising budgets; effectively managed marketing budget, minimizing costs while maximizing results
• Partnered with Marketing and Sales leaders to ensure paid media plans, objectives and goals were aligned, optimized, communicated and integrated
• Worked directly with Sr. Director of Demand Generation to develop monthly, quarterly and annual paid media plans that achieved business objectives
• Developed and set the test-and-learn agenda for paid media programs
• Supported our Enterprise Marketing Manager to execute paid media efforts targeted at Enterprise prospects through outbound marketing campaigns
• Measured and reported on paid media activities and performance against acquisition/revenue goals

Twitter case study: https://biz.twitter.com/success-stories/simply-measured

Senior Marketing Manager, Paid Media

Marketing Manager, Paid Media

Optify

Optify delivers a simple digital marketing software suite that is the industry standard for agency marketers. Our complete cloud-based digital marketing platform empowers agencies to easily create and manage multiple lead generation programs, nurture the hottest prospects, prioritize the highest performing programs and streamline reporting of client results - all from one login.

As Content Marketing Manager, I oversee all of Optify's inbound marketing programs & initiatives, including the website, blog, integrated content campaigns for lead generation, social media (organic & paid), SEO and public relations.

Highlights and results to-date include:
- Completely revamped the breadth and focus of Optify's content to meet the business needs of agency marketers (our target audience) and position Optify as a thought leader in the digital marketing software space
- Successfully launched integrated content campaigns across multiple channels such as social media, the blog, email marketing and the press to maximize awareness, engagement and lead generation from highly targeted content pieces
- Grew our Twitter following from 12,000 to 63,000+ in less than 4 months using a combination of organic methods and Promoted Accounts (Twitter Ads)
- Tested and successfully launched several Promoted Tweets campaigns for lead generation, including being an early adopter of Twitter's new Lead Gen Cards, which allow marketers to capture lead information without driving users away from the Twitter platform. I wrote a simple 10-step guide to running Lead Gen Card Campaigns, which Twitter now uses on its Business Support page to help users get started with this new ads feature: https://support.twitter.com/groups/58-advertising/topics/260-getting-started-with-promoted-tweets/articles/20170390-setting-up-lead-generation-cards (guide is below this description in additional files).
- Designed and produced (with help of a design agency) several infographics, two of which I placed on Mashable

Marketing Manager

TEAM LEWIS

LEWIS PR is a global digital communications agency working with some of today's most innovative technology & consumer brands.

As part of LEWIS PR's digital marketing team, LEWIS Pulse, I helped drive the planning and execution of digital marketing campaigns for leading global technology B2B and B2C brands across the US, including SEO and social media programs.

For clients Eloqua and Lexalytics, I assisted in the overall planning and strategy for the SEO campaigns and drove day-to-day activities to optimize results. Using targeted keyword lists built from extensive research and with tools such as Google Keyword Tool and Alexa, I optimized both website and blog content to increase organic search traffic. To drive additional traffic, I made social media recommendations that integrated with our overall SEO strategy, such as leveraging blog content on social channels like Google+ and Twitter.

Proven results include a significant month-to-month increase in organic search traffic to the website and the blog as well as an increase in first-page Google rankings, while the client's top competitor dropped significantly in first-page rankings.

Additionally, I assisted the Vice President of Digital Marketing in drafting and presenting the agency's digital capabilities and new business presentations to garner additional digital revenue for LEWIS PR's US offices.

I also provided public relations and media relations support for B2B and B2C client accounts, including managing and driving awards and speaker programs, pitching top-tier tech and national media and coordinating press interviews, and creating client-facing weekly and monthly reports to illustrate success. For client Splunk, I assisted the account lead in managing and driving the day-to-day activities to ensure overall success & client satisfaction, including driving media relations for Splunk's $230 million IPO.

Client experience includes Eloqua, Splunk, Lexalytics, Expeditors, Information Builders and AOptix.

Digital Marketing Manager

Devine + Powers

Supported all account teams, including financial, consumer, non-profit, education, restaurant, real estate, tourism and hospitality clients. Client experience included Tiffany & Co., Firstrust Bank, The Mann Center for Performing Arts, Philadelphia Marathon, American Diabetes Association and Dan Stern Restaurants. Responsibilities included:
• Pitched clients’ news stories and press releases to various media, including bloggers
• Drafted press releases, media advisories and marketing and communications audits
• Planned and developed Devine + Powers’ social media strategy on the company Facebook, Twitter and blog
• Drafted and posted social media content on company Facebook, Twitter and blog
• Created client-facing media coverage recap reports
• Coordinated and provided support for client events, including those at which media were present
• Monitored news and trends impacting each client
• Created and maintained media and social media lists

Account Coordinator

LEWIS PR

Supported five B2B and enterprise tech account teams in the LEWIS Boston office. Client experience included Information Builders, Bomgar, Micro Focus, SelectMinds and MphasiS. Responsibilities included:
• Pitched clients’ news stories and press releases to various media and analysts
• Drafted client-facing press releases
• Drafted and posted social media content for client Twitter handles and Facebook pages
• Created social media analyses for clients’ presence on various platforms such as Facebook, Twitter and blogs and made recommendations about clients’ social media strategies based on these analyses
• Completed and submitted client applications for various awards
• Drafted briefing documents about reporters for client interviews
• Monitored news and trends impacting each client
• Maintained client media lists and identified new publications and contacts
• Tracked and maintained client coverage reports
• Managed and updated award and speaking opportunities

Intern

Director, Growth Marketing @ Syndio - Workplace Equity Analytics

I'm a seasoned Growth Marketing leader with more than 10 years of experience helping companies build and scale their demand generation initiatives, driving pipeline metrics and efficiencies across various inbound and outbound channels.

Specialties: demand gen + integrated marketing strategy, revenue marketing, pipeline optimization, paid media, ABM, full-lifecycle marketing, marketing operations/marketing automation, content marketing, sales enablement, sales & marketing alignment, lead generation, website content, blog & social media strategy

Taplio

Danie Zaika's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Danie Zaika's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Danie Zaika's Linkedin Analytics