Lead DevRel

Community for aspiring Developer Relations professionals.

Founder

Hashnode

In my role, I blend the worlds of developer relations and product marketing. While I'm deeply involved in growing Hashnode's brand recognition within the developer community through strategic events and content creation, I also harness these interactions to shape our product marketing strategies. 

My responsibilities span from organizing and hosting events like conferences, bootcamps, meetups, and hackathons, to crafting content that not only educates but also positions our product effectively in the market. 

Engaging with developers across diverse communities allows me to not only elevate Hashnode's presence but also gain invaluable insights that feed directly into our marketing strategies, ensuring we resonate deeply with our target audience.

• Grow Hashnode’s brand recognition in the developer community.
• Define developer events strategy, including online and offline events.
• Organize Hackathons for Hashnode and Ecosystem Partners.
• Conferences, technical meetups, hackathons, webinars, sponsorships, and more.
• Build up the developer content strategy - including tutorials, videos, articles, and social media posts.
• Online presence in relevant forums, groups, and chats. Surface Hashnode and come back with intelligence on related topics and trends in the ecosystem.

Developer Relations Lead

Livepeer

• Responsible for developer community building, developer experience, and developer education.
• Hacker support at hackathons
• Developer community building through meetups, hackathons, and content creation.
• Led the design and delivery of scalable educational programs to build and onboard a pipeline of open source contributors to Livepeer Network through with learning, mentorship and training opportunities
• Led developer content strategy and creation (eg tutorials, workshops, and other learning resources)
• Partner with other Web3 projects to collaborate on educational onboarding and training opportunities.
• TikTok, YouTube Shorts, Twitter & Design team management.
• Collaborated with the marketing team and managed the content calendar
• Developed and tune Livepeer’s voice on social media
• Ideated creative ways to educate various audiences on Livepeer and Web3
• Engaged with relevant developer influencers on social media and join in conversations in the broader
web3 community
• Created and developed metrics reports on campaigns and channel growth

Developer Education Lead

Niftify

Niftify™ is an NFT Launchpad and Marketplace, where you'll be able to create, buy, sell, and most noticeably, swap NFTs with other NFT owners.

- Grow the community of NFT Creators on Telegram and Twitter. Identify the most sought-after skills, and develop creative approaches to efficiently recruit top talents.
- Host online and offline community events, empowering people to create content, organize events, and advocate on NIFTIFY’s behalf.
- Meet and onboard new Partners, give them an amazing experience and the best tools and advice to connect to the NFT Marketplace
- Reporting to the CMO on a regular basis, on Community sentiment, Community business requests, agreed on KPIs.
- Liaising with the business on Community sentiment and acts as a ‘sounding board’ for future business decisions.
- Overseeing the seeding of ideas and research for the business and collating feedback through the Community’s Community Managers.
- At a strategic level, I acted as the Community interface with Marketing, Social Media, R&D, Public Relations, etc.
- Receives guidance from the CMO to set the direction of the Community for the Community Managers
- Manage a team of Community Managers. Which included mentoring, assessment, and overseeing Community Manager administration tasks.
- Ensure ongoing training and development for Community Managers
- Regular posting on the Community boards
- Active participation in the recruitment of Community Managers
- Act as ‘Critical Friend’ to Community Managers

Head of Community

Wavio

Wavio connects communities online and offline through Unique Interests and Experiences.

Acting as a Ticket Seller to Local Event Promoters and a Social Network to Users worldwide, our platform connects Users from around the globe through communities, interests, and meaningful connections.

Wavio is a Phovi Corp platform.

Managed marketing team
Found product-market-fit
TikTok, Twitter, and Instagram Social Content experiments
Connected with partners in Western Europe and Latam to develop initiatives in local communities

Moment

- Wrote clear, original articles on deadline regarding creativity, filmmaking products, and workshops.
- Kept up to date with popular culture and trends.
- Juggled diverse writing demands with a meticulous eye for detail and quality.
- Oversaw social media strategy across platforms, doubling social audience and increasing social traffic referrals by 60 percent.
- Built content style and strategy guide to guide creative teams in creating consistent, on-brand content.

Growth Manager

Pickey

On-demand photographer service.

Mobile SaaS focused on Content Creation.
Pickey was a platform where those who create and deliver content can connect directly with clients.

In cities where Pickey is available, you can use the mobile app to request and book a photo and video session.

Co-Founder

CrossFit, LLC

Orchestrated digital content strategies across all online platforms. 
Drove traffic and engagement that translates to sales and brand promotion. 
Managed content marketing budget.
Measured the results of marketing activity to inform future marketing campaigns.
Managed a team of writers, illustrators, and data analysts.

Content Strategist

Kettlebacon

Online competition platform that gathered over 350 Latin American CrossFit® Athletes year over year.

Head of Developer Relations | Product Marketing, Hackathons

As a Developer Relations Lead at Hashnode, I blend my skills in software engineering, product marketing, and content creation to grow and engage the developer community. I organize and host strategic events, meetups, and hackathons, and craft content that educates and positions our product effectively in the market. I also leverage these interactions to shape our go-to-market strategies, ensuring we resonate deeply with our target audience.

With a passion for creative coding, AI, gaming, and NFTs, I'm excited about the potential of combining these worlds. 

I co-founded and worked on numerous projects and startups, always with an eye for market fit and user engagement. 

Continuous learning drives me - I'm all about building innovative products and forging meaningful connections.

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