Palmetto Marketing Group

Account Manager

Kodak

At Kodak, I leveraged sales analytics and market data to create data-driven marketing campaigns that enhanced brand visibility and engagement. My data analyses aligned marketing strategies with company objectives, resulting in a 15% increase in sales.

Advertising Manager - Vendor Central

Candi London

Led and grew 3 product lines across diverse brands, achieving six-figure business results.
Successfully reversed negative profit/loss situation upon joining.

Work Done:

- Analyzed market gaps and reinvigorated product lines, turning around negative performance.
- Developed a quarterly inventory plan for enhanced cost optimization.
- Implemented strategic PPC management, cross-promotions, and promotional campaigns.
- Boosted customer lifetime value (LTV) through targeted strategies.
- Launched new product variations to expand brand offerings.

Marketplace Manager - Amazon

American Lifestyle

- Created media content tailored for Amazon.
- Conducted market gap and SERP analysis to identify opportunities.
- Launched targeted advertising campaigns.
- Managed profit/loss statements, driving financial success.
- Established off-Amazon marketing campaigns.
- Led influencer campaigns on YouTube and Instagram.
- Conducted price point analysis to enhance conversion rates.
- Optimized listing backend for improved performance.
- Implemented listing alerts to stay responsive.
- Resolved suspended listings based on customer complaints.
- Executed off-Amazon marketing strategies.
- Enhanced brand visibility with Amazon Posts.
- Introduced innovative products to drive growth.
- Elevated brand to six-figure revenue.

ADL Creatives

Managing a portfolio of 15 accounts, I used data-driven insights to forecast sales trends and allocate advertising budgets effectively. Detailed traffic and conversion analyses helped optimize listing performance and achieve key performance indicators (KPIs).

PPC Manager

Empowering FBA Sellers for Profit Optimization | Amazon Marketing Expertise | Mastering Seller & Vendor Central

I'm a results-oriented Data Analyst with over 4 years of experience in e-commerce and marketing analytics. I love transforming complex datasets into actionable insights that drive strategic business decisions and optimize marketing performance. My background in data analysis, statistical modeling, and machine learning helps enhance operational efficiency and profitability. I've worked extensively with SQL, Python, and various data visualization tools to interpret data trends and support decision-making processes.

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Muhammad Daniyal's Linkedin Analytics

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Muhammad Daniyal's Linkedin Analytics