WEWILLBEKINGS

Founded Digital, Brand and transformational agency WEWILLBEKINGS focusing on brands in the fashion and beauty industries, working across brands based in London,New York and Milan.

With.+20 years experience leading Schuh, Reiss, Hunter, Versace digital and commercial strategies, WEWILLBEKINGS is working with Boards of private, family and Private Equity owned brands to offer knowledge and experience in multi-channel ‘profitable’ growth.

Chief Executive Officer, Founder

Versace

Global digital, commercial executive leading digital business transformation / strategy at Versace for +5 years. Responsible for digital commerce, full global P&L, Marketplaces, digital marketing, Data and analytics, CRM, Digital and customer experience across all channels / touch-points, customer service, Ecommerce logistics, Innovation, Digital sustainability, China strategy and all development on OMNI systems, launching new SFRA website, OMS, WMS, data lake, CDP

SVP, Digital and OMNI / Chief Digital Officer 

Hunter Boot Ltd

Working with PE company Searchlight my focus is creating a single global digital flagship for Hunter. Also responsible for retail with recent opening of Regent street connecting our multi channel direct to consumer strategy in the coming months. With international online growth our priority to build on the US and UK success, helping launch the Hunter brand digitally with new product categories.

Chief Digital Officer (CDO)

Reiss

Responsible for Global Digital and commercial channel strategy and sales for Reiss. Key acheivements, re-launched site on Reiss.com growing the overall sales from 5% to 17%. Taken International business to over 25% of total sales online growing over 150% on the year. On judging panel for PayPal Etail awards and in November 2012 humbled to be named on Retail week’s Etail Power List for 3rd consecutive year.

Chief Commercial Officer (CCO)

Boux Avenue

Launched Theo Paphitis’ new multi channel lingerie brand Boux Avenue in 9 months. As Ecommerce Director delivering full multi channel functionality across web, store and call centre. In November 2010 named Rising Star on Retail weeks Etail Power List.

Director of Ecommerce

Schuh

High profile ecommerce experience having built the Schuh online business from scratch. Most recently re-launched core transactional website developed in-house, delivering double digit growth. Developed best practises understanding web design, W3C standards and usability principles.
Strong record of driving and achieving growth through digital marketing, CRM, direct mail and content management. Winner of Drapers ‘Multi Channel Retailer of the Year’ for 2nd year running in January 2010.

Head of E-Commerce

Innovating the fashion marketplaces. Pioneered first High Street eBay store, winning awards and resulting in a multi million pound business with nearly 300,000 feedback, in top 60 of eBay sellers worldwide.

Marketplace Manager

Launched Schuh digital strategy, trading ecommerce sites and concessions. Building and being responsible for end to end processes and team including Customers Service, Fulfilment, designers, PR, marketing online/offline, analysts and developers to ensure consistency across brand channels.

Internet Manager

Dynamic digital leader and commercial board executive with +20 years experience in delivering massive value growth through DTC channels with conception, communication and execution. Owning global P&L across digital and physical channels with expertise in fashion premium and luxury brands.

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