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I am a marketing insights professional that makes data-driven decisions based on real-time marketing experiments. I create new businesses and product offerings by combining my entrepreneurial spirit with a strong background in data-driven marketing analytics for some of the largest global consumer goods and service companies including Nestle, Mastercard, Unilever, Dunkin Donuts, Pepsi, Avon, and Bristol Meyers just to name a few. In the recent past I have been working with startups taking them from idea to revenue: - Instrumental in transforming MindCart from a marketing research consulting agency to a SaaS business with dozens of users and hundreds of thousands of dollars in revenue. - First employee for Healables, building a team and directing the prototype development. Organized the process to qualify for over one million dollars in funding from the Israel Innovation Authority. Key Capabilities include: - Client-facing interaction including recommendations, presentations, and advising clients. - Leading a team of analysts and consultants and responsible for their growth and development. - Responsible for development of team’s technical skills as well as client consulting skills. - Decision-based analytics including but not limited to Marketing and Product Optimization, Consumer - Segmentation, Conjoint Analysis and Category Appraisal. - Experience writing business plans and building financial projection models. - Presentations to C-suite audiences and large conferences. All around “go-to-guy” to make things happen Strong proficiency in Excel, PowerPoint, Word Familiar with SQL, Python, SPSS My core motivations: - Passion for creating new business relationships - Topline revenue focused - Create new revenue streams for new and existing businesses I have always played a role as part of a team leader with hands-on involvement in marketing analytics and marketing optimization. Focus on growth marketing, performance marketing and conversion rate optimization. Feel free to reach out to me [email protected]
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