Danny Vasquez Fine Art

I’ve spent the last 25 years exploring different ways to express myself through art. I studied Art at Biola University in Southern California in the late 90s, and began to develop a deep appreciation for creativity in all its forms. Over the years, I’ve worked as a professional photographer and designer, but I’ve also ventured into some other interesting creative paths — from fine woodworking as an artisan tobacco pipemaker, to self-publishing a poetry chapbook, and even releasing a couple of music albums back in the early 2000s.

Lately, my artistic focus has shifted to watercolor and most recently, soft pastel. There’s something about the immediacy of pastels that excites me. The way the color effortlessly glides across the paper, the texture, and the way the marks feel in my hand — it’s an incredibly tactile and spontaneous experience. Through my pastel paintings, I explore the landscapes around me, capturing the ever-changing beauty of nature and responding to the awe I feel in God's creation.

Each piece is a personal reflection of my connection to my Creator and the world — the colors, textures, and light that shift and dance with every moment. Pastels allow me to capture that fleeting beauty with bold, expressive strokes, letting the scene come to life in a vibrancy and subtlety. Ultimately, my work is an act of worship to the Lord and a celebration of the world He created and the wonder I see in every horizon, tree, and sky.

Artist

WorkHound

• Operated as the sole designer for a small startup
• Led a comprehensive redesign of the existing SaaS product
• Collaborated with Product and Engineering teams to build a real-time Analytics platform informed by user research and testing 
• Conducted user interviews in order to create user personas 
• Designed and maintained a product style guide
• Educated colleagues on user research techniques and best practices

Senior UI/UX Designer

Hy-Vee, Inc.

• Operated as a UX generalist within a larger UX team 
• Conducted various user research techniques including: user and stakeholder interviews, ideation workshops, user surveys, and remote user testing to understand employee needs and complex problems associated with an internal tax maintenance application 
• Used a variety of user research methods to inform an intuitive design solution that allowed Store Directors the ability to complete their paysheets independent of corporate accountants that saved the employees hours of work which in turn saved the  company money
• Collaborated with team members to research and design for multiple internal web applications that improved the employee experience for Support Services and reduced fines and penalties associated with Sales Restrictions compliance 
• Led design efforts to redesign the careers experience on the company website helping potential new employees find and apply for jobs

User Experience Designer

Meredith Corporation

• Operated as the lead designer for People Coupons
• Provided responsive web-based designs to enhance user engagement for PEOPLE brand’s online experience, with a primary focus on designing and launching a simpler way for readers to reduce costs on online purchases though a branded promo codes website
• Collaborated with the full Commerce team, offering design services for other Commerce initiatives as needed

Designer- Commerce

VASQUEZ

• Built my UX/UI Design portfolio by researching
and designing mobile apps and webpages
• Conducted user research and analysis via Google
Doc surveys and in-person interviews
• Card sorting and low-fidelity sketches to test
early concepts before deeper investment into design
• Produced wireframes and hi-fidelity mockups for
guerrilla usability testing
• Prototyping hi-fidelity mockups for usability testing

UX/UI Designer

• Freelance commercial photography
• Clients including: Mutual of Omaha, Wohlner’s Grocery,
Jiffy Lube, Element Hotels, The Best Western, Tyrone
Wells, Midtown Crossing, Creighton University, Yoga
Rocks The Park, Miss South Dakota
• Collaborate with ad agencies and designers for
marketing campaigns (print, web, and billboard)
• Provide logos/branding for small businesses
• Design artwork and posters for musicians
• Created several simple websites using Dreamweaver
and light HTML coding for musicians and artists
• Book design

Designer + Photographer / Owner

Revive Home Refresh, LLC

• Manage all projects from lead generation, estimates,
production, final punch out
• Supervise the work of subcontractors or consultants to
ensure quality and conformance to specifications or
budgets
• Schedule the project in logical steps and budget time
required to meet deadlines
• Plan, organize, or direct activities concerned with all
renovation projects
• Build custom cabinetry and furniture
• Execute various construction and renovation functions
and operations

Owner / Renovation Project Manager

Bird & Bear (Pipes and Leather Goods)

• Handcrafted tobacco pipes and leather goods
• Grew a grassroots “Pipe Subscription List” to
which I sold my pipes and leather goods exclusively
• Developed concepts, product design, packaging,
and pricing structures

Owner / Artisan Tobacco Pipemaker

I am an experienced Senior UI/UX Designer with a background in both large corporate settings and dynamic startup environments. Driven by curiosity and a passion for people, I excel at understanding complex problems to create intuitive solutions. I am currently seeking a new full-time, remote opportunity.

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