Exclaimer

I built and led the product and customer marketing function to support ambitious growth targets, driving revenue from £42-£70m+ ARR in 2 years. 

By building and combining robust customer insights and competitive and market intelligence with a strong partnership with the product team, I enhanced Exclaimer's position in the market and expanded the addressable market by targeting both IT and marketing buyers. 

By establishing and executing a strategic partnership strategy, I proved the revenue growth potential of ecosystem co-marketing and sales.

VP Product and Customer Marketing

Onna

I established and built the product marketing team to differentiate Onna through category creation, use case definition, positioning and messaging. By creating and rolling out a multi-tier product launch framework, I was able to support rapid delivery of new capabilities into the market and make a material impact on pipeline creation.

With robust buyer and influencer insights, I helped shape product and marketing strategy, supported more effective demand creation, and improved deal conversion with enhanced enablement.

Head Of Product Marketing

Mimecast

I led global security product marketing strategy for Mimecast's highest revenue generating products. In a hyper competitive market, I supported revenue growth from $58m (2013) to $420m (2020). A focus on differentiated storytelling was delivered through a multi-channel content strategy. As a subject matter expert, I expanded analyst relations efforts to secure coverage and placement in key research, and represented Mimecast as a senior speaker at industry, company, and alliance ecosystem events.

I integrated multiple acquisitions into the Mimecast product offering, and launched a new web security service from the ground up to secure >900 customer.

Senior Director, Product Marketing

Responsible for establishing and leading a product marketing team tasked with building and articulating a compelling and consistent value proposition for Mimecast services. 

Through both online and offline content creation and syndication across all relevant internal and external touch-points, and working closely with product, sales, customer advocacy and the wider marketing team to reinforce Mimecast as a leader in the email security and enterprise information management markets.

Director Product Marketing

BlackBerry

Defining how BlackBerry positions its software and device portfolio to the global business market.

Senior Product Marketing Manager (Enterprise)

Responsible for small and medium business marketing team driving the development and execution of the strategic growth plan for this segment in EMEA. Key responsibilities include defining and communicating the BlackBerry SMB value proposition, identifying and working with strategic partners, engaging and enabling sales channels including carriers, resellers and distributors. Successfully influencing and working with regional sales and marketing teams to drive a consistent approach and message. Experience in major Western European markets, emerging Central and Eastern European markets as well as engagement with teams in Middle East, Turkey and Africa.

Regional Manager, Small Medium Business Marketing, EMEA

I led the development of a regional growth plan for small and medium business and worked closely with local country teams to gain buy-in and support to drive execution.Key responsibilities included market positioning and messaging development, marketing research, thought leadership content development, media liason. I also created core channel sales enablement tools and programs working alongside channel teams and directly with key external partner stakeholders. I initiated an SMB influencer program to extend market reach and end user understanding of BlackBerry capabilities.

Senior Marketing Manager, Small Medium Business EMEA

Developed and executed the marketing plan to drive increased consideration and adoption of BlackBerry solutions within the professional services vertical market in EMEA. Worked with internal sales teams and channels including carriers and resellers to help define and support go-to-market plans in the segment. Worked with third party app vendors to build out the segment proposition and create incremental value.

Professional Services Industry Marketing Manager EMEA

EnterpriseDB

Responsible for developing and executing the marketing plan to establish this open source software start-up in the EMEA region. Responsibilities include strategy development, public relations and online & offline lead generation and management programs.

Marketing Manager EMEA

InTechnology plc

Responsible for raising the awareness of Intechnology and its porfolio of services in the minds of end users, analysts, media and other influencers. Developed, owned and managed the strategic marketing plan and associated budget. Delivered consitently high quality leads to the sales team.

Senior Marketing Manager

Strategic and results-oriented marketing leader with a proven track record in driving growth for global, scale-up, and start-up organizations. Known for transforming product marketing functions to achieve aggressive business goals, including an increase in annual recurring revenue from £42m to £70m+ in 2 years. Focused on truly understanding the customer and bringing their voice into the organisation to build compelling value propositions and messaging. Skilled at working cross-functionally to develop differentiated narratives and scalable go-to-market strategies that maximise impact across the customer lifecycle.

Specialties: B2B, marketing and GTM strategy, proposition development & messaging, product marketing, partnerships and alliances, SaaS, program execution, PR, enablement, market research, competitive intelligence, analysis and planning, demand generation

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