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With over nine years of experience in the retail and consumer goods industry, I am a passionate and results-oriented marketing expert who leads the national account management for Ferrero's convenience store (C-Store) channel. In this role, I collaborate with cross-functional teams, external partners, and key customers to develop and execute effective strategies that drive sales, market share, and brand awareness for Ferrero's products. I leverage my skills in remote teamwork, social media marketing, and marketing strategy to create innovative campaigns, promotions, and activations that engage and delight consumers. I also monitor and analyze market trends, consumer behavior, and competitor activities to identify new opportunities and insights for Ferrero's C-Store channel. My mission is to deliver exceptional value and service to Ferrero's customers and consumers, while supporting Ferrero's vision of becoming the most loved, trusted, and innovative confectionery company in the world.
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