Danuza Facco Mattiazzi's Linkedin Analytics

When it comes to content, it has to be a "win-win situation", where the message generates value to all. I'm passionate about the power of communication - which only exists with respect and knowledge about the audience, contextualization, creativity, strategy and true connection with the product/service/authority the content is communicating. - 16 years in Communication - journalism, entertainment, branded content, content marketing. Copywriting, UX writing, scriptwriting, filming, editing, reporting, anchoring. TV, social media, e-mail marketing, websites, LPs, reports, e-books, whitepapers, blogposts, media articles, PR content, ghostwriting, podcasts. Communication & marketing projects. Brand building. Team management and client relationship. Relevant, original and compelling content. SEO and journalistic approach. Gen AI optimization of content. Heterogeneous audiences. Focused on structured & data-driven content with a meaningful approach, whereby content turns out into connection and outcomes for all the stakeholders. Personalized solutions for either big ideas or always-on content. Enthusiast about working on the sparkling world of innovation, entrepreneurship, diversity, sustainability, technology, consumer behavior, problem solving. 1st place C6 Bank Journalism 2020 Award - TV, Radio and Podcasts category, with a story about fintechs and financial inclusion: glo.bo/2SafjLp