Walnut Insurance

Finally, life insurance that helps you live your life

Budget-friendly plans, instant coverage, and benefits from world-class brands.

Investor & Advisor

Boardy

Boardy.ai is a leading-edge AI-powered networking platform, focused on fostering meaningful professional connections. Through a quick conversational call with Boardy (yes, you speak with an AI), users share insights into their projects and networking goals. Boardy then identifies and facilitates valuable introductions, helping professionals build connections that matter.

Connector

Darby Sieben Limited Partnerships

Walnut Insurance (October 2020)
One partner integration.
Any insurance product.
Launch in days, not years.
https://www.gowalnut.com/

Get In The Loop (June 2020)
GetintheLoop is a shop local community that delivers consumers more ways to explore, discover and shop local, wherever they are. By enabling businesses to provide real-time mobile offers across restaurants, retail, events and things to do, GetintheLoop helps people find and discover experiences, offers and prizes, making shopping local easy and rewarding.
https://getintheloop.ca/

Meya.ai (Feb 2016)
We make an intelligent bot platform called Meya. Meya is the easiest way to build and host amazing bots.
- Developing the platform, consumer and business facing mobile and web products
- Partnering with consumer messaging and web apps to rapidly expand Meya's footprint
- Strategize and implement goto market strategy with an emphasis on rapid growth
- Scaling customer acquisition
https://www.meya.ai/

Exits 

WFHomie (July 2021)
WFHomie is an employee engagement and culture-building platform for remote teams. We help remote leaders improve employee experience and build informal connections between their team members to ensure they are staying happy, healthy, productive, and engaged. In doing so, we help remote organizations like yours attract and retain top talent.
> Sold - February 2023 - GoCo.io

SkyMotion Research (November 2012)
Sky Motion Research Inc. is a startup company based in Montreal, Canada, that develops highly-localized and very-short-term weather forecasting technologies.
> Acquired - Nov 2012 - AccuWeather

Angel Investor

Plaza Ventures - Special Opportunities Fund (April 2019) - Toronto, Ontario, Canada
Provides growing companies with a wealth of knowledge and capital from successful investors. Our platform is designed to create deeper relationships and more positive outcomes – for everyone.We provide growing companies with a wealth of knowledge and capital from successful investors. Our platform is designed to create deeper relationships and more positive outcomes – for everyone.
https://plaza.ventures/

Highline Beta - Beta Fund I 2019  (April 2021) - Toronto, Ontario, Canada
Highline Beta is a team of pragmatists with a proven track record of entrepreneurship. We’re unafraid to question our clients’ basic assumptions and challenge them to overcome internal obstacles to growth. We help some of the world’s best-known companies achieve their growth innovation objectives, and invest in the ventures we develop to prove our commitment to collaborative innovation.
https://highlinebeta.com/

Thin Air Labs - Fund I (Oct 2021) - Calgary, Alberta, Canada 
We partner with founders to help them grow their startups into globally competitive companies. We ensure a return on investment. We create meaningful human impact together.We partner with founders to help them grow their startups into globally competitive companies. We ensure a return on investment. We create meaningful human impact together.
https://www.thinairlabs.ca/

Limited Partner

Long View Systems

Short-term contract to review and provide recommendations on Managed Services strategy. Working with C-Suite team members and cross-functional teams resulting in an proposes outline of short and long-term action items to unlock next phase of growth for Long View employees and it's clients as the organization continues its journey to create a 100-year old IT Consulting Firm.

About Long View
Technology is our means, but your empowered workforce is our end. We support the world’s dynamic businesses by bringing agility, simplicity and insight to your people, so they can serve your clients. And we can do it because our offices are home to a team of the best and brightest business technologists from across the continent, united by a common mandate -- we’re using technology to help the world work.

Growth Consultant

Unbounce

Business Advisor

The Unbounce Conversion Intelligence™ Platform helps convert more of your visitors into leads, sales, and customers. From pre-optimized landing pages to great copy that’s written for you, Unbounce pairs your know-how with AI to help you transform your ideas into campaigns that get results.

Leading a team of over 60 covering the following functions:

- Engineering
- Product Management
- Product Marketing and Competitive Intelligence
- UX/Design/Research
- Partnerships

Chief Product Officer

United Farmers of Alberta Co-operative Limited

Proud to serve over 120,000 member-owners.

Founded in 1909, UFA is one of Canada’s largest and most dynamic co-operatives and has grown from a small-scale local co-operative into an extensive commercial and retail operation.

We are a progressive and diversified business that provides the products, services and solutions our owners and customers in rural communities need to successfully run their operations. Our members guide our decision-making and are rooted in the heart of all we do.

Marketplace Strategy Advisor

There’s a company in Toronto that has built programs to help new immigrants, keep track of car maintenance and tell homeowners what day to haul their trash to the curb. But the firm isn’t a software developer -- it’s one of Canada’s biggest banks.

Royal Bank of Canada has spent more than two years building a fintech startup within its operations. RBC Ventures Inc. now has about 150 employees working on nine projects in various stages of development out of a glass office tower near Toronto’s waterfront, two blocks south of the bank’s headquarters.

RBC Ventures, B2C

Leading the vision and execution of Canada's newest cash back program. 

Officially launched on July 3, 2019 and available for both iOS and Android devices. 

Learn more at http://www.ampli.ca

Co-Founder/Head of Ampli - RBC Ventures

District Ventures Accelerator

District Ventures is Canada's first accelerator for packaged goods companies headed for the next level. Helping incredible entrepreneur's as they grow and scale. 

District Ventures LP is Arlene Dickinson’s venture capital fund. We’re always looking to invest in innovative CPG companies, especially if you’re building a unique business in the food & beverage or health & wellness sectors. If you’re a driven entrepreneur with demonstrated success in either of these sectors, we’d love to hear from you.

Mentor

Play The Future

Prediction-based engagement platform and developed expertise in creating engaging predictive content. The core belief is "Life's a Game", so anything at all can be played with predictions. The company is backed by several top-flight investors including Extreme Venture Partners, Telesystem Ltd., Interaction Ventures, Banshees Capital and iNovia Capital.

Advisor

Yellow Pages / Pages Jaunes – Canada

Responsible for driving current and future business initiatives through third-party relationships by identifying key partnerships, market trends, program development, insights and market evolution. 

This group is responsible for leading initiatives in 5 broad areas of resellers, software as a service, artificial intelligence/machine learning, global data initiatives and strategic user distribution. 

Highlights Include:

- Canada's First SMB Partnership with Facebook, Signed in Q3 2017, https://facebookmarketingpartners.com/marketing-partners/yellow-pages-canada/

- YellowPages part of Amazon's Launch of Echo of Canada, https://www.newswire.ca/news-releases/amazon-introduces-alexa-and-echo-echo-dot-and-echo-plus-in-canada-657645033.html

- Pilot launch of MyTime by YellowPages.ca in Vancouver, YP's first SaaS application product.

- M&A Activity included; Juice Mobile, MyTime, Coupgon.

Vice-President Strategy & Partnerships, M&A

Darby Sieben is a seasoned technology executive, investor, and mentor with over 25 years of experience scaling businesses through product innovation, strategic partnerships, and revenue growth. He has led high-performing teams across startups and enterprises, driving over $1 billion in revenue and impacting millions of users—from SMBs to Fortune 500 companies.

Born in Saskatchewan to a farming family, Darby developed an early appreciation for resilience and hard work before moving to Calgary in 1991. His career has taken him across Canada, including three stints in Toronto, giving him deep insight into both Prairie entrepreneurship and national tech ecosystems.

As the former Chief Product Officer at Unbounce and co-founder of RBC Ampli, Darby has built and scaled digital products, led M&A initiatives, and advised early-stage companies on fundraising, market positioning, and growth strategies. He is an active investor, LP in multiple early-stage funds, and a dedicated mentor to founders navigating fundraising and business scaling.

Summary of Strengths

* Product Development from Concept to Scale to Decommission
* Builder of High-Performance Teams
* Partner Negotiation, Management and Development
* Strategic Planning and Execution
* Full P&L Responsibility, Financial Planning, Compensation Structures
* M&A experience in evaluating, due diligence and integration/post-transaction
* Coaching and Mentoring

Taplio

Darby Sieben's Linkedin Analytics

Darby Sieben

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