Darby Sieben's Linkedin Analytics

Over 25 years of leading product and partnership teams – both as standalone and synergistic units. During this time, these teams have impacted hundreds of thousands of businesses from SMBs to Fortune 500 clients and have enriched the lives of tens of millions of users. I could not be prouder of the fact that these teams have collectively generated over $1 billion in revenue. Considered an impact leader who was critical in helping transform one of Canada's largest media companies (Yellow Pages Group) from a traditional print to a digital powerhouse by focusing on product innovation, strategic business development deals that elevated YP’s digital presence across Canada and globally and lead the business side of strategic M&A activity. Currently the Chief Product Officer for Unbounce leading engineering, product management, product marketing, UX/design and business development focused on using ML/AI throughout its product features to help marketers create and optimize their marketing efforts. Prior to Unbounce, Darby was the co-founder and head RBC Ampli Inc., a Royal Bank of Canada Venture business leading the business from ideation to public launch and scale. Built Ampli into one of Canada’s leading cashback mobile apps and started the integration of Ampli into RBC’s Avion Rewards program. An active investor and mention in several start-ups as well as an LP for number of early stage focused funds where value is added through advice on strategic business deals, product development, team management and growth. Working with C-Level executives to formulate strategy with a clear action plans and measurable KPI's in the areas of user experience, user growth, digital revenue growth and margin growth. The ability to work in a fast-changing environment, connecting strategy to actions, motivating, and rallying employees, maximizing resources for growth and a focus on bottom-line profitability have all been key to my success. Summary of Strengths * Building and Inspiring High-Performance Teams * Strategic Planning and Execution * Full P&L Responsibility, Financial Planning, Compensation Structures * Partner Negotiation, Management and Development * M&A experience in evaluating, due diligence and integration/post-transaction * Private and public company experience as Officer of Yellow Pages * Digital Product Development from Concept to Decommission * Ability to communicate strategy and execute plans at all levels of the organization from managers to technical to c-suite/board