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Darcie de Freitas

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I'm a serial incubate-to-scale pioneer of as-a-service offerings and the software platforms that power them, from horizontal and vertical enterprise solutions to consumer digital media and mobile experiences. I blend comprehensive, global, cross-channel GTM strategy and execution leadership with broad Product expertise to: - Maximize the impact of every role (including Product) to drive customer connection and revenue through integrated GTMs that incent engagement and remove silos and friction, - Deliver memorable customer experiences (CX), stories, and ROI, packaged for innovative monetization (licensing, e-commerce, advertising, revenue + other shared risk-reward models) - Develop and advocate for outcomes-led technology, distribution, and customer partnerships, and - Grow happy, ambitious teams and customers who relish big ideas and get better-every-day via authentic curiosity and the relentless pursuit of joint value, the win that endures. An avid traveler and linguaphile, I've enjoyed leading direct and virtual global teams across North America, LatAm, Europe, MEA, China, Japan, and AsiaPac markets. Strategic partnership builder through CXO levels with startup, high growth, and mature organizations including ISVs, hyperscale (Azure, AWS, GCP) and regional and specialist cloud service providers. Confident public speaker experienced with press and analysts. Commended for grit, ability to see context and challenges through multiple lenses, and as a developer of people with 10+ years management experience across new-to-work team members through seasoned leaders. Businesses where I've served as a GTM/GTM+Product management leader in Marketing (product marketing plus growth, partner, solution, and brand marketing), Sales (global accounts, enterprise accounts, SMB e-Commerce, business development, value strategy & engineering), and/or Success (partner and customer success) roles: Horizontal Enterprise SaaS: Microsoft 365, Box, VMware Workspace One, tibbr enterprise social network Cloud IaaS, PaaS, DevOps: Azure identity and commerce; VMware Cloud, managed service provider and telecom partner clouds; mobile backend aaS, iPaaS, aPaaS; Tanzu; AI-powered contact center solutions Cloud security solutions: VMware zero trust, intrinsic security, business continuity, disaster recovery Consumer digital media services + mobile experiences: Mobile search and maps (Bing/MSN); Windows Media download and streaming services, platform, players, codecs, rights management, mobile Vertical solutions: healthcare analytics, patient management, telehealth

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