Daren Colbert's Linkedin Analytics

In 2019, I ran an IG account with 114k followers, averaging 1.5-2k likes per post. It was the unhappiest I’ve ever felt with social media. I thought audience growth was the goal—but it wasn’t. Chasing numbers felt empty. When I lost over 35k followers, it taught me a lesson I had been too afraid to admit: Vanity metrics will only take your content so far. It’s the connections you make along the way that will carry you through. That realization shaped how I help people-first founders and executives today. I create story-driven content strategies that go beyond clicks to build real relationships and lasting authority. My process? It’s built around clarity, consistency, and human-centered storytelling: 1. Clarify your brand narrative and content pillars. 2. Create a sustainable content plan tailored to your expertise. 3. Develop story-driven content that sparks conversations and builds trust. The results? ✅ Clear messaging aligned with your mission. ✅ Consistent audience growth. ✅ Stronger community connections. ✅ Increased visibility and trust for you and your company’s product or service. If you’re ready to create content that feels authentic and drives real results, DM me to get started.