Chainflip Labs GmbH

• Participated in user research and usability tests to refine designs and meet user needs
• Created sketches, prototypes, and high-fidelity designs in Figma
• Built brand guidelines and social media templates, accelerating development by 20%
• Participated in design reviews and manual testing of website features
• Led the successful launch of our new website, designed several pages and developed them in Framer, resulting in a 40% increase in website visits, a 25% rise in new users, and a 30% boost in engagement with our products, including the Swapping app, Liquidity Provision app, and Partnerships.

Digital Designer

Skyeng

• Launched Skysmart’s TV and Digital ads growth of 1,000 new students ○ Promo-video for the Festival ‘‘Skyeng teacher awards’’ expanded the teacher base by 2700+
• Created guidelines for 3 products, which optimize the process and cut the SLA by 50% for social media creatives
•  Review 4 designers-freelancers, developed motion stock animations, created new estimation instruction for production processes (SLA, KE, Jira workspace)
• Managed a team of 3 motion designers, approved Q2-Q3 planning with the company's top managers, resulting in 30% of tasks being completed in 2x faster than planned

Senior Digital Designer

•  Created guidelines for 3 products, which optimize processes and cut 
   the SLA by 50% for social media creatives 
•  Led marketing project “Smartfest” which attracted 13,000 new students    
   through direct advertising, exceeding the target by 100%
• 50% Projects: Designed brand communication for SMM accounts and performance advertising (Facebook, Instagram, YouTube). Developed a design guide, resulting in finishing the plan 2 weeks early, exceeding the plan by 124%. Share of registrations from targeting channel - 74%

2x2 TV Channel

•  Conducted in-depth analysis of Instagram audiences and identified    
   a broken media process requiring optimization; implementation 
   of the design template allowed 30% more creatives to be tested in Q2
•  Developed the TV advertising campaigns during Q3 which led to new 
   sign-ups of 1,000 new subscribers
•  Mentored 2 junior production designers, increased design    
   compliance by creating and integrating new design review processes,     
   f2f calls, which reduced production hours for marketing projects by 50%

International Horror Film Festival «‎DROP»‎

○ Convinced management to invest in design and conduct UX research by showing the benefits of real user feedback, which led the company to +15% target users for Q3-Q4
○ Launched funnels as part of advertising campaigns that gathered more than 1,000 users on Facebook in Q1 2021
○ Developed and defended with top managers a design template that accelerated the production of advertising creatives by 15%. Targeting plan for registrations was fulfilled by 123.5%

Upwork

○ Created a new brand identity for the multiple companies: Gazprom-Neft, Moscow Museum, Liza Alert: Search and Rescue Squad, Mime and Gesture Theater, etc
○ Enabled companies to stand out from their competitors, develop a design system, and attract new audiences to the company
○ The animated video is covered on the corporate website for the 479,200 employees of the Gazprom Group

Brand Designer

Hi! I'm Daria, a Brand, UX/UI, and Motion Designer with 5+ years of experience. 

Enthusiastic about crafting concepts, visual identities, motion design, and strong typography into marketing projects. Strongly believe a quality designer is also a researcher. In my work, Follow two work principles: starting from a great core concept and truly solving business problems. This requires thoughtful design, not just pretty pictures. 

Open to collaborations and offers. Would be happy to help startups, Ed-tech, B2B and B2C International businesses solve business problems by implementing the empathetic and meaningful design.
Willing to relocate

For more information about my background and experience, you can find a copy of my resume here: https://bit.ly/dariafokina-resume

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