L'Oréal

•	Contributed to development of new product launches and limited editions for 2024-2025 (shade brief creation, formula development, preparation of claim lists, packaging design, mockup creation, development of concept & visual identity)  
•	Supported campaign & content production for 2024 launches (developed e-retail & digital kits, assisted in shootings & post-production, prepared visual & video feedback to agencies, managed asset delivery to countries) 
•	Performed regular quantitative and qualitative market and competitor studies (performance tracking, pricing & positioning analysis, trends & novelties monitoring)
•	Assisted in concept writing, preparation of marketing books & 360° launch notes
•	Supported 360° activation of 2023 projects (visuals, digital assets, follow-up and activation with 360° teams)

International Product Manager Assistant (Armani Beauty - Lips & Eyes)

The Estée Lauder Companies Inc.

•	Developed media campaigns for e-retailers and pureplayers  (Notino, Zalando) : prepared assets and copywrote for landing pages
•	Managed influencer marketing projects (developed seeding kits with Creative team and suppliers, managed their distribution to EMEA markets, monitored campaign results)
•	Performed regular updates of product pages and brand boutique pages for affiliates (banners, product information, product images & videos)
•	Supported the development of social media campaigns (prepared visual, video & music references for production)
•	Coordinated communications between EMEA markets and HQ for major projects and events (Smashbox Global Beauty Contest, Bumble and bumble at Cannes Film Festival)
•	Assisted in preparation of presentations for roundtables and global reviews

Consumer Engagement Assistant (Smashbox, Bumble&Bumble, Glamglow)

Amica Group

•  Led PR communications with mass media - prepared and distributed press-releases, negotiated terms and costs of publications, reaching over 16 million of readers and saving over 800k rubles in budget
•  Supervised digital marketing projects - liaised with external agencies to improve brand’s visibility online and increased traffic from search engines by 25%
•  Managed brand’s social media presence (Instagram, Youtube, Pinterest, LinkedIn, Yandex.Zen) - developed a marketing plan, produced and published content, prepared creative projects, competitions & influencer endorsements to increase followers' base and boost engagement, tracked campaign performance 
•  Supervised the brand's website - managed a team of 2 interns to perform updates of product pages (665 items), published company news and product articles based on SEO-analysis
•  Introduced an innovative musical marketing project by making brand playlists on Spotify and Yandex.Music
•  Oversaw the making of 2 brand catalogs for regional distribution, which helped to increase brand awareness and sales

Marketing Department Specialist (Hansa)

Marketing Department Assistant (Hansa)

Knight Frank

•  Prepared 4 press columns and over 30 press-releases for major Russian business media including Forbes and L'Officiel
•  Prepared over 30 comments from real estate and investment market experts for business media
•  Translated from English and optimized company’s annual research materials (Luxury Investment Index, The Wealth Report, Active Capital)
•  Prepared weekly reports of the company's PR activity - tracked and analyzed the results of PR campaigns, monitored activities of competitors

Marketing And Public Relations Intern

Massimo Dutti

Sales Associate

AIESEC

•  Participated in organizing masterclasses and lectures on sustainable living
•  Oversaw the organization of the cultural festival “Green Village” with over 30 volunteers from 15 countries

Volunteer

Currently a master’s student specializing in strategic marketing and business development, I have gained almost 3 years of experience in various domains of marketing. Passionate about the luxury industry, I’m looking for a new challenge in a dynamic international environment where I can work on exciting missions with drive and excellence.

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