L'Oréal

•	Performed regular market & competitor studies (performance tracking, pricing & positioning analysis, trends & novelties monitoring)
•	Contributed to product, packaging & formula development for 2024-2025 projects (shade brief, mockup creation, packaging design & naming concepts)
•	Assisted in concept writing, preparation of marketing books & 360° note
•	Supported campaign & content production (prepared visual / video feedback to agencies, assisted in shootings & post-production)
•	Developed e-retail & digital kits, managed asset delivery to countries
•	Supported 360 activation of 2023 projects (visuals, digital assets, follow-up and activation with 360 teams)

International Product Manager Assistant (Armani Beauty)

The Estée Lauder Companies Inc.

•	Developed e-retailer/PPL media campaigns (preparing assets, copywriting for landing pages)
•	Performed regular SPP enrichment and brand boutique pages updates
•	Managed influencer seeding projects (side by side with Creative team, suppliers, MKTs)
•	Worked on TikTok expansion for Education and Consumer Marketing (music scouting/references for production)  
•	Coordinated MKTs communications and data collection for Cannes Film Festival and global contest
•	Supported presentation and KCI reports development

Consumer Engagement Assistant (Smashbox, Bumble&Bumble, Glamglow)

Hansa

•  Led all PR communications with mass media - prepared and distributed press materials, negotiated the terms and costs of publications, saving over 800k rubles in budget
•  Managed a team of 2 interns to update all product information on the website (665 items), which reduced customer dissatisfaction and return ratio
•  Organized 3 competitions on social media, attracting about 1,5k new followers on Instagram
•  Introduced an innovative musical marketing project by making brand playlists on Spotify and Yandex.Music
•  Oversaw the making of 2 brand catalogs for regional distribution, which helped to increase brand awareness and sales 
•  Managed brand’s social media presence, attracting new audience on Pinterest (24k views per month), LinkedIn (210% growth in audience) and Yandex.Zen (120% growth in followers) over 3 months
•  Reached a new audience with zero budget by publishing articles on Yandex.Journal, which collected over 20k views
•  Raised the website’s position in the search results and increased traffic from search engines by 25% by publishing product articles based on SEO analysis

Marketing Department Specialist 

Marketing Department Assistant 

Knight Frank

•  Prepared 4 press columns and over 30 press-releases for major Russian business media including Forbes
•  Prepared over 30 comments from real estate and investment market experts for business media
•  Translated from English and optimized company’s annual research materials (Luxury Investment Index, The Wealth Report, Active Capital)
•  Tracked and analyzed the results of PR campaigns and activities of competitors
•  Mastered the use of "Medialogy", a monitoring and analysis system for media and social networks, for preparing weekly reports on the company's PR activity

Marketing And Public Relations Intern

AIESEC

•  Participated in organizing masterclasses and lectures on sustainable living
•  Oversaw the organization of the cultural festival “Green Village” with over 30 volunteers from 15 countries

Volunteer

Dynamic and creative ‘Master in Management’ student with over 2.5 years of experience in project management, digital marketing and PR. Looking for an apprenticeship in a luxury brand starting from September 2024.

Taplio

Daria Semenova's Linkedin Analytics

Daria Semenova

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Daria Semenova's Linkedin Analytics

Daria Semenova

Want to drive more opportunities from LinkedIn?

Daria Semenova's Linkedin Analytics