Dario Valente

IAD Marketing

IAD Marketing exists to help good businesses tell better stories on LinkedIn.

When I started in 2021, I saw a clear gap: too many businesses were posting safe, generic content that didn’t reflect who they really were. My goal was to change that.

Today, I work with founders, business owners, and senior leaders across the UK, helping them show up with more clarity, confidence, and consistency.

Some clients want fully managed Company Pages.

Some need personal branding support or ghostwriting.

Others want strategic guidance on how to make LinkedIn work without the cringe.

Here’s what I focus on:

LinkedIn content that builds trust and drives action.

Profile optimisation that actually positions you.

Company Pages with personality (and purpose).

Ghostwritten posts that sound like you, only sharper.

Strategic support that goes beyond the platform.

I write for people short on time but big on ambition.

And I manage content for companies that want visibility, consistency, and a voice that reflects their brand.

If you want your content to connect (without sounding like everyone else), get in touch:

📧 dario@iadmarketing.co.uk

Founder and Managing Director

West Lothian Chamber of Commerce

Supporting the growth and success of businesses across West Lothian as a Board Director of the Chamber of Commerce.

Contributing expertise in:

Building and scaling a one-person consultancy

Helping leaders and brands grow visibility on LinkedIn

Turning content into results that drive revenue and relationships

Focused on giving back to the business community while learning from, and working alongside, fellow leaders across the region.

Director

Blake

I headed up the Scottish Hub for Blake, the UK’s leading envelopes and postal packaging supplier, managing a fully remote territory role across Scotland.
During my five years, I:

- Built the territory from scratch
- Delivered consistent year-on-year growth
- Reached £1m+ annual sales at peak
- Secured over 200 new customers
- Developed long-term relationships across sectors

I worked independently, with full ownership of business development, key accounts, and territory growth,  honing many skills I now use in my business.

In 2021, I left the industry to launch IAD Marketing and bring my passion for storytelling, relationship building, and brand visibility to life on LinkedIn.

Regional Manager

Mind Tools

I joined when the business was known as GoodPractice to focus on business development and account management. My brief was generating new leads, opening doors, and growing relationships.

During my time there, I:

- Secured Baillie Gifford as a significant new client.
- Built relationships and presented to brands like The Economist, Burberry, Channel 4, Harvey Nichols, and Manchester United.
- Learned to sell into complex organisations with multiple stakeholders.
- Sharpened my consultative sales and storytelling skills.

This role gave me incredible exposure, high-level conversations, and experience that shaped my future path, both in business and personally.

Senior Client Services Account Manager

Paramount Printers

Paramount was one of Scotland’s leading print and direct mail companies and the principal print supplier to the Scottish Parliament.

I joined as an Account Manager and progressed into a senior role, where I:

- Built and managed an extensive portfolio of clients.
- Delivered direct mail campaigns for major UK political parties (2011–2015).
- Managed high-pressure deadlines across print, production, and logistics.
- Gained deep experience in campaign coordination and stakeholder communication.

After eight years and many great memories, I was ready for a new challenge in a different industry, so I moved to L&D.

Senior Account Manager

Mayer-Kuvert-network GmbH | Mayer-Group

I joined Eagle Envelopes (part of the Mayer Group) as a graduate and was promoted to Operations Manager within 18 months.

In this role, I was responsible for:

-Overseeing production scheduling and ensuring smooth day-to-day operations
-Leading procurement and managing supplier relationships across Europe.
-Handling all aspects of import/export logistics.
-Supporting multi-million-pound commercial contracts

This was my first experience working at scale, and it gave me a solid grounding in operations, supply chain management, and cross-border coordination.

It also helped shape the commercial mindset I carry into every role today.

Operations Manager

I create awesome content for SMEs | LinkedIn Company Page Specialist | Social Media Strategist | MD at IAD Marketing Ltd

⏩ Helping businesses tell better stories.

(And making LinkedIn feel a lot less painful.)

I’m Dario, founder of IAD Marketing.

After 20 years in B2B sales, I went solo in 2021. I swapped targets and teams for freedom, focus, and the chance to work directly with businesses I believe in.

Now I run a small but mighty LinkedIn consultancy, helping business owners, founders, and teams show up with confidence and clarity.

Over the past 4 years, I’ve supported more than 50 clients - from construction firms to hospitality groups - with ghostwriting for senior leaders and content strategies for LinkedIn Company Pages.

If we work together, here’s what you can expect:

Content that sounds like you (only sharper).

A strategy that feels doable, not overwhelming.

Clear messaging that builds trust and drives action.

Ideas with energy, not ego.

And support that stretches beyond just LinkedIn.

-No fluff.
-No templates.
-No content for content’s sake.

Your story is worth telling.

I help you tell it well.

📩 dario@iadmarketing.co.uk

📱 dario@iadmarketing.co.uk

Welcome to IAD Marketing from Dario Valente.

I started my business in February 2021 to help your business and teams to improve on LinkedIn™️.

And market your business effectively through social channels and the media.

You get no generic or boring corporate content from me.

I'll keep your business away from the "we are customer-centric with a dedicated team" type of chat.

Your stakeholders will love your content. 

All my clients get positive feedback!

You get a cohesive brand identity across all your online platforms, from LinkedIn™️ to your website.

I'll manage your LinkedIn™️ Company Page and give it personality.

And I will empower your team to use the platform.

It's not easy knowing the correct etiquette when publishing content, but I'll give you the proper support to keep you on track.

My service includes optimising your LinkedIn™️ profiles and support with personal branding.

Current clients include:

-ATS
-PlanetArt
-Finnies the Jeweller
-Alliance Print Group
-Continental Traveller
-Colorado Construction
-Macari Hill Civil Engineering
-North East Telecommunications

Other clients I've worked with: 

-Prêt-à-translate
-Vesta Home Care
-Bright Green Print
-Sevenfive Creative
-On the One Agency
-Ileana Cari Translator
-Abercorn Tennis Club
-Empowered by Cloud
-Caledonian Envelopes
-Venesky-Brown Recruitment
-Wolf Business Development
-Snowdrop Services Scotland

If you need LinkedIn™️ management, content creation/writing, or marketing services for your business, contact me at dario@iadmarketing.co.uk

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Dario Valente's Linkedin Analytics

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Want to drive more opportunities from LinkedIn?

Dario Valente's Linkedin Analytics