Reflex Winkelmann Asia Pacific Pte Ltd

As a dedicated and results-driven Regional Manager for Reflex Winkelmann in the Asia Pacific region, I bring over 15 years of experience in sales and operations management within the building and supply technology sector which includes Commerical HVAC, Building Management System, Fire and Security System and Water Bearing System. My role encompasses strategic planning, business development, and operational excellence to drive growth and enhance market presence across diverse markets in the Asia Pacific.

Key Responsibilities:

Sales Leadership: Spearheading the sales strategy to achieve and exceed revenue targets, while fostering strong relationships with key clients and stakeholders.
Market Expansion: Identifying and capitalizing on new business opportunities to expand Reflex Winkelmann’s footprint in the region.
Operational Efficiency: Streamlining operations to ensure optimal performance and cost-effectiveness, while maintaining high standards of quality and service.
Team Development: Leading and mentoring a dynamic team of sales and operations professionals, fostering a culture of continuous improvement and professional growth.
Customer Focus: Ensuring exceptional customer service and satisfaction by addressing client needs and delivering tailored solutions.
Strategic Partnerships: Building and nurturing strategic partnerships with industry leaders and stakeholders to enhance market positioning and drive collaborative growth

Regional Manager

Johnson Controls

Drive SEA Service recurring revenue growth, Contracts
Responsible and Lead in service digital programs offering, Xaas
Expand recurring revenue opportunities
Lead in SMART Building Offerings, Integrated Services, FM
HVAC, Fire, Security, BMS
Holding Sales Hard Target for SEA Region, with region sales leader reporting to me.
Responsible for the development of sales leader in SEA region.

Service Sales Leader, SEA

Carrier HVAC

Regional Sales Lead in Equipment Sales - HVAC
Plan and Specification Leader for Vietnam

Establish and Drive Sales Growth

Regional Sales Leader, Plan and Specification Leader

Regional Sales Lead in Equipment Sales - HVAC

Solution base offering in Commercial Applied, Air Terminals and Unitary products
Energy and Operation ROI analysis, System Staging, 
Smart Building System - Leveraging on quantitative data to optimize building operations
Healthy Building Solutions - IAQ , Preventive/Predictive Solution

Division Manager, Service
•	Aftermarket Responsibility
-	Manage the entire aftermarket service portfolio, Customer Service, Warranty, Service Contracts, and Service Repairs for all Carrier and Toshiba products.
-	Responsible for operation P&L, Absorption, Productivity KPI   
-	Ensure that all installed base are registered in the pipeline and use management process to capture, covert, recapture installed base in to actual backlog for sales execution.
-	Building Sustainable Growth, Enhance Customer Experience, Increase productivity.

•	Ethics and Safety
-	Ensure all Service Engineer engage all activities with company’s core value in place
-	Responsible for the safety and on-boarding of all new technicians or contractors.
-	Ensure that all employees and contractor follow and adhere to company’s code of practice

•	Operations and Customer Satisfaction
-	Ensure that all customer participate in the yearly survey
-	Analyse survey results to improve customer’s satisfaction,  service quality and service delivery

•	Practitioner of Kaizen 
-	Led in VSM
-	Sponsor Gemba Kaizen
-	Organize SIPOC to improve workflow

Service Division Manager

•	Bangladesh and Myanmar Market
-	Administer all sales activities for all products of Carrier and Toshiba and ensure achievement of all export sales target and analyse all company objectives and negotiate on prices to achieve same and provide knowledge on competitor activities.
-	Maintain all company distributors for all assign territories and perform regular visits to all sites and provide required training to all staff and forecast all sales volume for various projects and maintain knowledge on all product range.
-	Develop objectives and goals for market sales and net revenue for all export activities and implement new product launches to achieve sales objectives.
-	Design required marketing and sales program for assign territory and maintain knowledge on competitor products and participate in trade exhibitions and training seminars and provide training to staff to achieve sales goals.

•	Marketing and Sales Effort
-	Collaborate with marketing departments to analyse all market activities and manage all communication with technical departments to provide plan and specification data to consultants and project owners. 
-	Develop and maintain professional relationships with all clients and supervise achievement of sales target through regular visits and conference calls for all assign areas and analyse customer requirements to prepare appropriate sales strategies.
-	Assist Distributors to design budget for expenditures and plan trade shows as per principal specifications.
-	Provide training to all staff members and evaluate all sales and service programs and maintain effective relationships with all customers to establish appropriate product requirements.
-	Maintain professional relationships with all customers and distributors and ensure satisfaction of users.
Achievements
-	Double the sales volumes for Myanmar, while maintaining EBIT growth.
-	Secured all major iconic projects in Myanmar.

Regional Export Manager

Samsung Asia Pte Ltd

HVAC
•	B2B Sales 
-	Identify and Create Business Opportunity Leads
-	Joint collaboration with Vertical Channels to enhance sales leads and coverage
-	Identify Strategic Business Opportunities, and convert to actual sales
-       Achieved 150% growth rate, with effective go to market strategies 

•	Retail Sales
-	Manage the resource allocation vs Sales Revenue with Channel Partners
-	Joint Business Plan with Channel Partners to leveraging on each other’s marking effort.
-	Recruit and Manage the performance of Promoter for retail outlets

•	Project Sales
-	Participate in tender interviews and site visits with major developers.
-       Lead is product presentation with Developers and Consultants
-	Liaise with developers, architect firms, QS and main contractors till project completion
-	Lead in achieving iconic projects for Green Marks and Green Buildings

Assistant Manager

Mitsubishi Electric Asia Pte Ltd

•	B2B Sales 
-	Conduct comprehensive Key Account Mapping
-	Organize regular networking session with key decision maker and influencer 
-	Host Weekly meeting with Account Managers to drive and monitor performance

•	Product Marketing
-	Lead in organising events for new product launches including media launches
-	Coordinate with advertising agencies for product commercial shoot (TVC) and photo shoot

•	Project Sales
-	Participate in tender interviews and site visits with major developers like City Development Limited and Woh Hup Pte Ltd
-	Worked closely with internal Corporate Legal Department for negotiation on contract terms and conditions with main contractors 
-	Liaise with developers, architect firms, QS and main contractors till project completion

Assistant Sales Manager

Forward Alliance Pte Ltd

•	Joint Venture Investment Research 
-	Research on various estate investment opportunities with high yield returns for joint venture interest
-	Participate in presentation of potential investments to prospective joint ventures

•	Estate Management 
-	Participate in land and site tenders
-	Liaise with main contractors, architect firms, PE to ensure completion of site readiness is kept on schedule
-	Initiate marketing efforts to draw prospective tenants for estate leasing
-	Conduct interviews with tenants to understand business nature in order to optimize the estate’s commercial potential 
-	Upkeep the estate’s presence with promotional events 
-	Handle the property’s general administrative matters including maintaining regulatory requirements imposed by LTA, NEA and BCA

Business Development Manager

Vertex Automobile

•	Aftersales service and operations
-	Managed a team of 5 subordinates in the Accident and Claim Department in handling and resolving automobile related issues
-	Provide dedicated customer service including breakdown assistance, attending to complains and advisory assistance
-	Work together with external parties like LTA, insurance companies, independent accident surveyors for unbiased outcome and subsequent claims
-	Introduced automobile workshops as an initiative for customer education

•	Procurement and Planning
-	Ensure sufficient inventory of required automobile parts to cater for repair and servicing  as per the projected sales figures
-	Monitor equipment maintenance and manage manpower for repair services

•	Research and Development
-	Participate in global team research and discussion on the improvement of automobile features and mechanics

Assistant After-sales  Manager

Catalyzing sales in the APAC region for Reflex Winkelmann GmbH, my expertise in driving revenue growth radiates through innovative service offerings in the build environment. At the heart of my professional ethos lies a dedication to enhancing customer loyalty and satisfaction by delivering SMART Sustainable building solutions and integrated services that resonate with the evolving demands of the data centers, commercial budlings and the industrial sector.

Previously leading the service sales team at Johnson Controls, my role was pivotal in expanding our digital service programs, including XaaS models, and steering our team towards significant recurring revenue opportunities. My adeptness in new business development, underpinned by a robust understanding of HVAC, fire, security, and BMS systems, has consistently empowered our organization to pioneer in the realm of sustainable and intelligent building technologies.

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