Shortlist

- Led product roadmap development by gathering and prioritizing customer requirements, and collaborated closely with the engineering team to build and launch the SEO ROI Calculator and Shortlist Metrics tools.
- Implemented data-driven strategies to optimize product features, elevate user experience, and ensure alignment with evolving market trends.
- Managed cross-functional teams across engineering, marketing, and business development, ensuring timely delivery of high-quality products.
- Achieved strong market penetration with the SEO ROI Calculator and Shortlist Metrics tools, increasing customer acquisition by 18% and customer retention by 22%.
- Drove 30%+ year-over-year growth for three consecutive years by shifting to a product-centric model.

Head Of Product & Business Development

Online Teaching Center

- Founded and scaled an online education start-up in China, leading product and business development, strategy, and operations.
- Served as a Product Owner, designing and developing educational products. Collected customer feedback to launch improved versions that addressed pain points and leveraged company strengths.
- Built and led a cross-functional team of marketers, educators, and tech experts to drive product innovation and market expansion.
- Result: Grew the company into a self-sustaining business and successfully exited in 2022.

Co-Founder & CEO

HNA Aviation and Tourism Group

- Developed and executed the overall international branding strategy, driving market presence and expansion into new markets
- Implemented strategic brand positioning to differentiate Suparna Airlines and appeal to target audiences
- Played a key role in opening new international markets through innovative strategies and competitive market research

International Business Manager for Brand Strategy and Innovation

Stopanska banka AD - Skopje

+ Customers portfolio analysis
+ Credit operations with consumer and mortgage loans
+ Outstanding results regarding KPI's and always achieved or surpassed my sales targets

Client Adviser

Highly motivated and results-driven professional with a Master's degree in Management and Business Administration. Skilled in quickly grasping new concepts and industries, I have a proven track record of driving brand growth and exceeding business objectives.

Over 10 years of experience in Business and Product development!

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