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Darla Alvarez's Linkedin Analytics

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Darla Alvarez

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Networking is my superpower. Known for building & executing product GTM plans, channel sales, marketing, and enablement programs that deliver high-impact results. High-energy, results-oriented, seasoned channel leader with a passion for channel partners and an exceptional record in driving business and marketing programs that generate pipeline, revenue, and ROE (return on everything). My number one goal is to make sure sellers & channel partners are successful in driving revenue. I am a subject matter expert on maneuvering complex organizations and quickly become that resourceful go-to person. I am personally passionate about equipping and enabling teams to be successful through active listening and by developing/curating content that is easy to maneuver and consume, leveraging web-based collaboration tools. I have spent the majority of my career working in the channel, both working for channel partners and in channel-facing roles. I have walked in their shoes and am uniquely qualified to equip them for success. I have a successful history working closely with sales organizations to ensure marketing goals are in alignment with the needs of sales and channel partners. My skills span strategy, development, execution, and measurement of an array of business, marketing, and enablement programs while optimizing existing resources and collaboration tools to drive adoption and success. Strong leadership track record and ability to communicate and work effectively with executive management, cross-functional teams, global, vendors, and business partners with a key focus on establishing linkages and rallying teams to work together (across the globe) for the best possible outcome. And, I have done all of this as a 100% remote team contributor. Expertise: product marketing, program development/management, channel marketing, channel enablement, account planning, international marketing, community management, co-marketing, lead/pipeline management, partner programs, partner ecosystem (VARs, ISVs, VADs, OEM/ASL, SIs, MSPs, MSSPs, RSIs, GSIs) digital marketing, marketing programs, incentives, advertising, executive comms, success stories, creative problem solving, budgets, events, agency management, and content development.

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