Darren Matthews's Linkedin Analytics

With 30 years of experience in business development and sales, I'm an award-winning professional with a proven track record of driving growth and building lasting client relationships in the B2B sector. Professional Journey My career trajectory at Connect Distribution Services Ltd exemplifies my adaptability and consistent performance. Over 12 years, I advanced through 6 internal promotions, culminating in the role of Commercial Manager. In this capacity, I successfully managed a £2 million revenue stream, implementing strategic changes that resulted in 25% year-on-year growth. Key Strengths - Strategic Business Development: Expertise in identifying opportunities and creating value-driven solutions. - Account Management: Skilled at nurturing relationships with major clients like Centrica, driving 25% year-on-year revenue growth. - Sales Leadership: Led teams to exceed targets, personally achieving 14% above-target performance. - Problem-Solving: Developed innovative solutions, such as reducing backorders and increasing revenue by 10% for a key client. Digital Transformation Since 2018, I've expanded my skill set to include digital marketing and content creation: - Web Design: Proficient in Webflow - Email Marketing: Experienced with CRM tools like ConvertKit - Content Creation: Grew a personal blog to 10,000 monthly views within 18 months - Analytics: Google Analytics certified Unique Value Proposition I bring a rare combination of traditional B2B sales expertise and cutting-edge digital marketing skills. This blend positions me uniquely to drive business growth in today's rapidly evolving market landscape, bridging the gap between established business practices and modern digital strategies. Personal Approach I pride myself on developing a deep understanding of my clients' businesses, allowing me to provide tailored solutions that create win-win outcomes. My patient yet persistent approach has been key to my success in adding new accounts and exceeding revenue targets throughout my career. --- I'm always open to discussing new opportunities where I can leverage my extensive experience and diverse skill set to drive business growth and innovation.