Norton Rose Fulbright

Driving results and continuously improving partners' ability to serve as trusted, growth advisors to their clients through high performance, business coaching. Acting as a "law firm Sales VP", I manage multi-million dollar revenue pipelines, craft deal-specific sales strategies, and conduct "moot boardroom" simulations to drive up winning percentages on competitive opportunities.

Designed and rolled out our global sales methodology FUEL to partners, senior associates, and business professionals through immersive workshops, video libraries, and our firm's very first Virtual Sales Academy.

U.S. Executive Sales Coach

Amazon Web Services (AWS)

Founding member of the AWS Sales and Leadership Academy Team helping 35,000+ sellers and 3000+ leaders engage with their customers on their cloud journey. I ensure our field managers are well-equipped to coach to specific selling skills, the sales opportunity lifecycle, and the AWS Sales Methodology in an environment of fast paced change. I build coaching relationships, deliberate practice, ongoing proficiency assessments, simulation and experiential training environments to deliver results.

Head of Sales Methodology Strategy Team, AWS Sales and Leadership Academy

Intapp

Coached and enabled SaaS sales force and executive leadership for successful IPO in 2021 with 30% YOY customer growth. Led the department that coached high performers and their leaders to become better at what they do every day through building sales methodologies that employ proven adult learning principles, experiential training programs, and technology driven scalability.

Deliberate practice, situational planning, realistic simulation, reflection and a demand for continuous improvement is how the world's top teams prepare.

Law Firm  Leaders and Partners Practice Group Leader; Head of Global Sales Enablement

HighPer Teams

Founder of a high performance, team-focused coaching company where I cultivated professional services sales teams using the same methods that develop astronauts, fighter pilots, and elite athletes.

Why did we research astronauts, pilots, police, athletes, and firefighters and then use their methods with our clients? Because they know when results REALLY count, there is only one way to improve performance---without burning your people out.

I had the honor to work with more than hundreds of law firms and corporations from five continents to improve performance. Let's get to work on yours.

Founder, Partner and Team Performance Coach

LexisNexis

Head of sales enablement department to an international, publicly traded corporation servicing the professional services, corporate, federal government, and academic sectors on four continents (North America, Australia/NZ, Asia Pacific, and UK)

-- Led a 30-person sales enablement and technology training team for a 1500 person, international sales force generating over $2 billion in annual sales. Over 50% of the sales force were lawyers, and 20% were technical/sales engineers

-- Devised sales strategy, approach, and closing tactics for Fortune 500 corporations, professional service firms, financial services, government agencies, and academic institutions. Involved in closing over $100 million in enterprise, multi-year technology and research deals

-- Designed and rolled out international, sales enablement departments as “internal franchises” in Australia, UK, Ireland, the Philippines, Japan, and Canada

-- Built full virtual, online, technology based training platforms to manage real time classrooms as well as conduct dynamic simulation and gamification events

-- Managed annual National Sales Meeting with a budget of $3.5 million for 1500 attendees

Vice President, Performance Development and Global Coaching

Conduct over 300 presentations per year to increase the profitability of international law firms, Fortune 500, and emerging technology companies. Served as the primary spokesperson for the company at client and industry conferences on the following subjects:

--Business development
--Client Relationship Management
--Competitive Intelligence and Analysis
--Maximizing profitability and realization rates
--Change management and organizational development
--Social media and e-marketing

I have spoken to over 10,000 business professionals from over 100 countries on five continents about how to turn aspirations into results.

Vice President of Client Profitability and  Strategic Sales

Served as primary Sales Engineer for Customer Relationship Management (CRM) software specifically built for the needs and requirements of law, accounting and financial services firms.

Responsible for technology training and sales strategy for all software and services related to LexisNexis Business of Law division. Flagship offerings included InterAction CRM, AtVantage competitive Intelligence, Redwood Analytics.

Assisted over 200 law firms and companies with CRM training, rollout, adoption around the world for over 10,000 lawyers/users.

Director, Sales Strategy

Benesch Law

Award-winning chief executive responsible for sales enablement, strategic development, industry and practice group business planning/development for an international law firm

-- Developed and conducted sales enablement programs, policies, training programs and accountability metrics as well as develop the “internal sales culture”
-- Launch of an enterprise wide Client Relationship Management (CRM) software system including development of protocols, training, data management, and internal promotion
-- Created technology driven sales programs to drive revenue, profitability, and competitive advantage
-- Member of the firm's Executive Committee and CORE management group
-- Winner of national award for "Building a Sales Department at a Law Firm"
--Managed all public and media relations in national, regional and local media outlets as well as conducting internal media relations training programs for attorneys
--Developed nation's first legal practice focusing on the polymer industry (Polymer Law)

Chief Marketing Officer

American City Business Journals

Publisher and Director of Sales, Dallas-Fort Worth TechBiz, Dallas, Texas

--Chief executive of a technology-business newspaper that included print, daily e-mail and online distribution to over 12,000 subscribers

--Hired, supervised and managed 15 employees in departments including editorial, circulation, research, advertising, production and online content

--Developed all strategy, budgets, marketing, business development and editorial standards

--Conducted media relations training seminars for over 350 senior business executives


Advertising Consultant (Legal Industry), Washington Business Journal, Arlington, Virginia

--Generated over $1,450,000 in national, executive level corporate sales, 

--Recognized as nationwide top legal industry consultant (increasing sales 325% over previous year)

--National corporate trainer to over 270 ACBJ advertising consultants

Publisher and Director of Sales

David, Hagner, Kuney & Davison (now Womble Carlyle)

--Designed all marketing, communications, and advertising materials for  prominent, regional law firm

--Established budget, marketing plans, and business strategies for practice groups and the firm

--Placed numerous articles and stories in national and regional business publications

Marketing Director

Rockingham Memorial Hospital

--Created all sales, budget development, corporate marketing, and business strategies for two departments with $1.8 million in annual revenue 

--Managed all corporate sales and marketing efforts targeted at the corporate community for seven occupational medicine departments

--Developed operational policy, budget, marketing, and business strategies for two departments

Corporate Wellness Manager and Trainer

Nothing is more inspiring to me than seeing those who excel at their craft. It doesn’t matter if it is music, art, sports, business, or writing code. Watching people who are great at what they do makes me very happy. 

You know how you train and coach people over and over again, but you are never sure they are ready? That drives me crazy. I optimize teams using the methods we learned from astronauts, pilots, and athletes: commitment to deliberate practice, live and virtual simulations, and competitive collaboration. 

When the results really count (think back to those astronauts and pilots I mentioned), there is only one way to train. It starts with immersive simulations, reinforced by deliberate practice, and ramped up by a little competitive collaboration to push people to go beyond what they think they are capable of on their own.

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Darryl Cross's Linkedin Analytics

Darryl Cross

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Darryl Cross

Want to drive more opportunities from LinkedIn?

Darryl Cross's Linkedin Analytics