ActiveState

Member of a 5 person team focused on taming the complexities of managing open source. Topics include software supply chain security, vulnerability remediation, dependency hell 😅 and more.

Watch a 1 minute platform tour to learn more: https://www.youtube.com/watch?v=HCPGLKIX850 

If you're up to it, let me know what you think of the video above.

Senior Product Marketing Manager

Inge

Offering copywriting, positioning and messaging, user research, go-to-market services to clients worldwide. 

Past and present clients include - Olivine (Agency) • The Luxembourg House of Finance and Technology (Fintech) • adidas (Retail) • The Luxembourg Space Agency (Space) • Setting.io (Proptech) • MedAngel (Health) • Idalab (Data Science), and more.

Freelance Writer & Product Marketer

Resolve

Member of a 4 person team in the B2B SaaS Fintech payments space responsible for lead generation through content and product marketing initiatives.

Highlight → Building and maintaining a user research database with customer comments/questions/insights to better inform messaging and positioning in the customer journey.

Commit

Led a 2 person content team within the HR Tech industry focused on building an Engineering and Developer community through organic channels.

Highlight → Getting to know engineers on a more personal level, understanding their interests in tech stacks, areas they want to grow, and how they approach problem solving.

Director of Content

act.3 GmbH (official partner of adidas group)

Managed a team of 10 copywriters, art directors, and project managers focused on building out the adidas Runners community through online campaigns and in-person events.

Highlight → Leading a team that was recognized by Instagram's Product Management Director, Ashley Yuki for how we used Instagram innovatively to widen the reach and interaction of an adidas Runners event, watch video: https://youtu.be/8iwZt9vepTw?si=_I-PoWOO3AJGIp-J&t=849

Head of Communications adidas Runners

Camunda

First marketing hire responsible for creating foundational marketing pieces and building a sustainable lead generation model for an open-source B2B SaaS company focused on process automation software.

Highlight → Working cross-functionally across Product, Leadership, and Engineering to launch 2 technical products, Zeebe and Camunda Optimize driving further brand awareness and product adoption.

Senior Marketing Manager

Content Marketing Manager 

Dataconomy Media

Managed a team of 3 freelancers to build a media company into Europe’s leading Data Science platform with 5M yearly readers.

Highlight → Creating content that was ranked #1 on Google search for over a year with only a budget of 800€ per month which then attracted our first paid media opportunity.

Content Marketing Manager & Editor-in-Chief

Wedu Global

Worked as a ‘Jill of all trades’ for a social enterprise in SEA focused on investing in women through mentorship and funding, launched Future Income Sharing Agreements, the first of its kind in SEA.

Highlight → Helping underrepresented women in South East Asia. I know this is vague but actually creating programs and tools to empower individuals who need it the most.

Consultant

Aviso Wealth

Started my career as a Marketing temp and was promoted 2 times over 3 years within a 10-person marketing team working to create campaigns and events for 100 Credit Unions across Canada.

Highlight → Being the youngest person to win the Values In Action award at the company after just 18 months. Was nominated for my work ethic and contribution to innovation at the company on a wider level.

Marketing Communications Officer

Marketing Communications Coordinator

👋 I'm Darya (pronounced Dy-a), a Senior Product Marketing Manager and former Director of Content with 12 years of experience in venture-backed Software Development, Fintech, and HR Tech companies.

People tell me I ask a lot of questions which has made building GTM strategies and writing personas, sales enablement pieces, website copy, and product campaigns a pure joy - I get to do lots of research and champion the customer's voice.

If I'm not on LinkedIn you'll find me reading, hiking, and discovering new electronic music.

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