Daryl Loh's Linkedin Analytics

I am an experienced and data-driven performance marketer, dedicated to driving businesses to new heights. With a proven track record spanning both multinational corporations and dynamic regional startups within B2B and B2C realms, I have a proven ability to engineer growth via marketing strategies. I have thrived in various roles including the Performance Marketing Specialist at Twilio, a publicly-traded customer engagement tech company, and Senior Marketing Associate at ShopBack, a Series F Shopping and Rewards platform in Asia Pacific. I excel in driving business growth through the strategic management of digital channels. My expertise lies in the end-to-end performance marketing process, from strategic development, planning, activation, analysis, and laser-focused optimisation. Additionally, I am highly proficient in leveraging on data-derived insights, as well as a perfect mix of creative thinking, resulting in strategies that enhance the customer journey and lead to substantial growth. My journey has led me to gain proficiency across the entire marketing funnel, with key competencies encompassing: • Paid Search (SEM), Paid Social (Facebook, Tiktok Ads, LinkedIn Ads), Google Display, Video (YouTube). ───── Outside of my day job, I am also passionate about building and working on passion pursuits: 🧪 Notes from the Lab (https://notesfromthelab.beehiiv.com/) - I share my insights and learnings from engaging in Web3, with topics ranging from NFTs, DeFi and exciting crypto stories and market trends. DGG Resume (https://dggresume.com/) - I craft resumes and job applications for other jobseekers, while offer practical job search advice to help them find their dream jobs. ───── ✉️  If you wish to chat, feel free to reach out or drop me an email at [email protected]