Mate academy

On a mission to enable anyone anywhere to build a successful career through learning.

- Market and competitors’ research
- Developing Product Marketing Strategy for different markets and brand maturity stages
- Improving the conversion rate of the user acquisition funnel
- Launching A/B tests for CvR increasing
- Customer’s interviews conducting to align product’s positioning
- Growth experiments

Senior Product Marketing Manager

TheWays

TheWays helps people overcome their professional challenges faster and more efficiently.
Product Marketing and CRO expert.

Product Marketing and CRO Mentor

Wtech

WTECH GLOBAL is an international nonprofit community for women leaders in Tech and online business. Created in 2017 in Kyiv, Ukraine, it's operating now in the UK, Germany, Netherlands, USA, Portugal, Switzerland, Poland, France, Spain, Austria, Singapore, and UAE.

Member

JatApp

Building a user acquisition funnel. Responsible for:
- go-to-market planning 🐣
- pricing 💸
- positioning 🤩
- activation 🤟
- monetization 🤑

Product: Fitness App MadMuscles
Responsible for the User Acquisition part of the funnel
- user acquisition funnel improvement
- A/B tests, hypothesis testing for user acquisition
- CvR, LTV, ARPU increasing
- UX/UI tests, and customer interviews conducting (by JTBD methodology)
- Localization of the web product
- Insights research based on data analysis
- Competitors, market research
- Сlose cooperation with developers, designers, marketing managers, email marketing managers, customer support, SEO.

Taplio

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Taplio

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Daryna Muravetska's Linkedin Analytics