Hitachi Vantara

Hitachi Vantara, a wholly-owned subsidiary of Hitachi Ltd., delivers the intelligent data platforms, infrastructure systems and digital expertise that supports more than 80% of the Fortune 100. Hitachi Vantara turns businesses from data-rich to data-driven through agile digital processes, products and experiences.

I own critical customer outreach and interactions for selected business segments, with a focus on EMEA and APAC. I identify and drive customer reference opportunities in close collaboration with sales and marketing counterparts and am accountable for the creation of content/reference deliverables (customer stories, reference quotes, video testimonials, speaking engagements, co-marketing approvals, etc.).

•	Build a strong pipeline of customer stories aligned with go-to-market strategies
•	Develop relationships based on trust and mutual success with customers and colleagues
•	Identify and nurture storytelling opportunities using market and customer insights
•	Project manage customer reference and content development opportunities
•	Collaborate with other marketing functions to drive the creation of effective, stories
•	Lead new customer programs focused on executive engagement and strategic customers 
•	Deliver strategic initiatives to evolve the customer advocacy program

Customer Advocacy Program Manager

GitLab Inc.

From planning to production, GitLab brings teams together to shorten cycle times, reduce costs, strengthen security, and increase developer productivity. What started in 2011 as an open source project to help one team of programmers collaborate is now the platform millions of people use to deliver software faster, more efficiently, while strengthening security and compliance.

•	Serve as a Program Manager for GitLab Customer Advisory Boards (develop and deliver programs)
•	Design and deliver the GitLab worldwide customer reference program, working cross-functionally between sales, customer success and marketing to identify, engage, and develop reference customers.
•	Manage high-touch customer reference relationships and internal reference requests. 
•	Build valuable relationships with customers to contribute to customer retention and new customer advocacy.
•	Responsible for end-to-end creation, publication and amplification of GitLab customer stories.
•	Identify and track potential customer success stories from the reference program and other sources.
•	Define customer reference metrics/goals/benchmarks and track/report progress against them.
•	Report outcome metrics for strategic customer engagement, and foster and promote long-term, mutually beneficial customer relationships.

Senior Reference Program Manager | Executive Programs | Customer Advocacy

CoreHR

For over 30 years CoreHR has provided some of the world’s leading brands with highly flexible, integrated HR software to streamline HR business processes, improve operational efficiencies and reduce costs. 

•	Define and execute the customer marketing strategy, (communications plan /install base/cross sell campaigns)
•	Develop and drive integrated ABM campaigns to support customer revenue goals
•	Develop and manage the customer advocacy/reference program
•	Define and execute the customer events program with numerous stakeholder groups

Customer Marketing Manager | ABM Campaigns | Event Management | Content

Salesforce

Salesforce began in 1999 with a vision of reinventing Customer Relationship Management (CRM). Since then our pioneering use of cloud computing has revolutionised the way enterprise software is delivered and used, changing the industry forever.

Responsibilities:
•	Own campaign performance for Cloud Services (pipegen and pipemat KPI’s)
•	Design and execute ABM Campaigns for Cloud Services 
•	Development and execution of data driven campaigns and sales initiatives 
•	Support social media marketing for Cloud Services campaigns
•	Working with multiple marketing and sales  teams; manage and drive audience acquisition, internal communications, external online campaigns, and reporting of KPI's
•	Lead the sourcing and developing the client reference and advocate community. 
•	Integrate key stakeholders (sales/renewals/ product marketing) on campaign analysis and future planning.

Customer Success Marketing Manager, EMEA | Campaigns | EMEA@ Dreamforce 

An Post

An Post, GPO, Dublin 1.; An Post is a major commercial organisation providing a wide range of services which encompass postal, communication, retail and money transmission services. 

Responsibilities:
•	Devise and implement integrated product launch, marketing and promotional plans for savings and investment products and for Prize Bonds, to deliver specified uplift in sales and to maintain An Post's competitive position in the market place.
•	Effective management of all channels of communication and collateral for NTMA savings and investment products and Prize Bonds
•	Manage an annual budget of €1.8 m, prepare monthly reports on spend and forecasts.
•	Implement and manage ongoing product research projects (brand, econometrical)
•	People Management (2 staff)

Category Manager, Financial Services | Product Management | Advertising | Media

Oracle

Oracle is the world's largest enterprise software company and the industry's leading database company. Oracle Direct is the sales operations centre representing 25 countries across Europe, the Middle East and Africa, (www.oracle.com).

Responsibilities:
•	Planning and executing marketing campaigns and sales programs, and building a robust demand generation calendar for Oracle CRM on Demand product suite
•	Contributing to the bi-annual campaign planning process for transactional demand generation which involves liaising with key stakeholders in sales and sales management and country/EMEA marketing.  
•	Working with EMEA Applications Marketing as well as directly with marketing agencies and/or relevant cluster marketing teams to ensure the timely marketing execution of transactional campaigns.

International Direct Marketing Manager | Advertising | Media Strategy 

Sightsavers International

Sightsavers works to combat blindness in developing countries, restoring sight through specialist treatment and eye care. 

Responsibilities:
•	Planning and executing integrated campaigns to maximise income from existing donors and recruiting new donors
•	Overseeing legacy marketing and leading supporter research
•	Database segmentation and campaign analysis
•	Developing and controlling an annual budget of €1.3m

Direct Marketing Manager | Fundraising | Campaigns

Capventis

CapricornVentis is a management and technology consulting company whose mission is to enable its clients implement their customer strategies and in doing so, to increase their profitable revenues. They have a global presence with Implementation Partners in over 20 countries.

Responsibilities:
•	Lead the marketing function and executed a strategic marketing plan for Ireland and  target markets overseas 
•	Managed all aspects of promotion, advertising, brand, press and event participation
•	Conducted analysis of campaigns and in-depth segmentation of the Irish market

Marketing Manager | Partner Marketing | Public Relations

Senior Reference Program Manager at GitLab | Customer Marketing | Customer Advocacy | Executive Programs | Communications | B2B | Remote Work Advocate | Tech

I am a customer marketing and advocacy expert with over 15 years of experience in the technology industry, currently working as a Customer Advocacy Program Manager at Hitachi Vantara.

My mission is to showcase customer innovation and success with Hitachi Vantara's products and services, and to support key business strategies through impactful customer programs. I design and deliver the EMEA and APAC customer reference program, working cross-functionally between sales, customer success, and marketing to identify, engage, and develop reference customers.

As a PMP-certified professional, I have the skills and knowledge to manage complex and global projects, ensuring quality, efficiency, and alignment with stakeholder expectations. I have a proven track record of delivering successful customer programs in various roles and organizations, such as GitLab, Salesforce, CoreHR, and Oracle, using a holistic approach that includes customer insights, thought leadership, personal brand amplification, and storytelling. I am passionate about customer success, technology, and remote work, and I enjoy learning new skills and tools to enhance my performance and productivity.

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