Sentry Equipment

Director of Marketing

Kusel Equipment Co.

Recruited to steer comprehensive rebrand of this 170-year old company with no prior marketing division. Drive all corporate marketing including marketing strategy, messaging, event sponsorship, lead generation, thought leadership and social media execution to increase sales. Lead and direct team of 3 while managing external relationships related to
media, advertising and promotional efforts. Formulate strategy development and execution of marketing efforts for brand, cheese making equipment, and stainless-steel drain product lines including budgets, creative, and all activity ROI’s to ensure maximize return on all dollars spent.

➥ Developed sales budgets and targets on quarterly and annual basis for stainless-steel drain product line including manufacturers’ representatives across North America.
➥ Quarterbacked effort to transition into new media and creative to get brand in front of customers and key markets.
➥ Led launch of new website to brand positioning and developed all new marketing collateral and design pieces.
➥ Conceptualized and designed numerous marketing pieces to educate and target specific industry customers for print and video via traditional and electronic distribution and social media.
➥ Headed up development of Kusel brand persona including, voice, tone, and launch of new logo.
➥ Designed new tradeshow exhibit presence for national shows and local industry tradeshow throughout the United States.
➥ Formulated and documented new annual and quarterly budgeting process for stainless-steel drain product line.

Director of Marketing and Sales

TravPRO Mobile

Offered this consulting role to facilitate and drive transition to a more contemporary approach, modifying sales deck and improving basic functionality for demonstration. Aided leadership and sales teams in understanding their audience, relationship, and market. Supported with public relations, social media and presentation development.

•	Aided in development of travel agent training platform, generating sales opportunities for platform usage with destinations, hotels and resorts, governments, airlines, and tour operators.
•	Conducted presentations of platform for various travel industry targets and created sales presentation for solicitation meetings.
•	Supported development of new demo site for hotel and resort targets.
•	Drove targeted sales strategy for travel suppliers throughout Mexico, the Caribbean, the US, and Canada.
•	Supported development new branding, messaging, and imagery for website and other marketing collateral.
•	Assisted with development of social media strategy for Facebook, Twitter, and LinkedIn.

Marketing & Sales Development Consultant

MGIC

Directed staff of 7 as well as dotted-line oversight for 4 team marketing services team member resources. Propelled strategy development and execution of marketing efforts for 4 specific business channels including budgets, creative, and all activity ROI’s to ensure maximize ROI.

➥ Formulated and executed first ever marketing campaign for Community Bank channel including on and offline marketing.
➥ Enhanced existing marketing partnership to provide marketing fulfilment and CRM capabilities for customers nationwide.
➥ Led and championed customer focus groups that lead to changes to Homebuyer Education and presentation programs.
➥ Served as member of team that selected and implemented company’s first marketing automation system (MARKETO).
➥ Developed and trained 4 team members for promotion to Field Sales team from Inside Sales team.
➥ Increased market share through specific marketing efforts in the Community Bank and Credit Union business channels.
➥ Supported development of more efficient and impactful Master Policy Application process including new online application and customer facing welcome program.
➥ Assisted with creation of new customer engagement tools for tradeshows including gaming, promotions, booth and signage, and post show follow up.
➥ Designed and executed campaigns for the community banking channel.

Marketing Program Manager

Funjet Vacations

Led and directed team of 10 traditional marketing and supplier relationship focused personnel as well as an additional 6 employee resources that were e-commerce focused. Steered the establishment and execution of annual marketing and cooperative advertising budgets as well as all activity ROI’s to ensure optimized return. Managed strategy development and execution across both B2C and B2B channels.

➥ Conceived and established loyalty program for travel agent market segment.
➥ Developed and designed industry standard for supplier microsites within Funjet.com website.
➥ Increased annual cooperative advertising funding in each year since hire.
➥ Lead team that boosted consumer website conversions through improved merchandising, product placement, improved customer acquisition strategy, overall messaging and functionality.
➥ Assisted with designed of e-brochure for travel agents and consumers use.
➥ Established platform and merchandising for “short-sales” (96 hours or less) with first ever “Black Friday/Cyber Monday” campaign (2010).

Director, Integrated Marketing

Apple Vacations

Responsible for long and short term marketing plans for foreign tourist boards, national and international hotel brands. Created promotions for both consumer and travel agent market segments. Conducted presentations and seminars on marketing and sales resources for travel agents.

Senior Manager, Sales Development

As a marketing executive, I bring a proven track record inspiring revenue and sales acceleration through creative and innovative marketing and business development leadership. I am an entrepreneurial visionary who excels at building, establishing and transforming marketing, sales, and business development operations, delivering rapid revenue growth and underpinning brand competitive positioning.

I possess a blend of creativity and analytical skills, consistently generating excellent ROI and frequently cutting spend while optimizing sales. I am also skilled communicator and relationship builder experienced in building and leading high-performance teams and delivering high-powered presentations and pitches to executive leadership.

 Key Skills
✦ Marketing Vision & Strategy
✦ Plan Development & Execution
✦ P&L Oversight
✦ Budgeting & Forecasting
✦ Product Marketing & Launch
✦ Brand Standards Creation
✦ Customer Acquisition & Retention
✦ Channel Partnerships
✦ Segmentation & Personalization
✦ Competitive Intelligence
✦ Team Leadership
✦ Marketing Analytics & Reporting

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