David Krupp's Linkedin Analytics

As the Digital Sales Lead at Bega, I’m responsible for driving growth across key digital platforms, including Woolworths Online, Woolworths At Work, Coles Online, Coles B2B, and Amazon. My passion lies in blending digital innovation with traditional commerce, using my entrepreneurial mindset and leadership to elevate digital sales across both FMCG and DTC markets. With a proven track record as a digital entrepreneur in the creator economy, I’ve launched Australia’s first influencer marketing agency and built the first licensing agency for influencers, always striving to push boundaries and embrace challenges that lead to growth. I believe in thinking progressively and using failure as a stepping stone toward success. The best job I have, though, is being a father to my daughter, Bowie, and a husband to my wife, Malki —they fuel my drive and give me a sense of purpose beyond my career. Career Highlights: - Drove $100M+ in annual FMCG digital sales for Bega. - Increased VEGEMITE DTC sales by 32%. - Launched Australia’s first influencer marketing agency, growing it into a multi-million-dollar market leader. - Established Australia’s first product development agency for social media creators, building and running 10 successful brands in beauty, toys, and apparel. I’m passionate about collaborating with forward-thinking teams, taking on new challenges, and continuing to drive innovation and growth in everything I do.