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Strategic CFO, currently scaling the world’s best AI-powered Referral & Influencer marketing platform. Here’s how I can help you: ✅ Finance as a Growth Weapon ↳ Tactical insights to turn revenue, profit and cash into scale. ✅ Strategy That Executes ↳ Simple frameworks that drive action, not complexity. ✅ Leadership & Operator Mindset ↳ No fluff. Just what works when the pressure’s on and time is short. Here’s what I believe in (and work by): - Different over better - Simple over complex - Action over perfection Because when you’ve got runway pressure, fundraising focus, team chaos and rapid revenue growth — you don’t need another spreadsheet. You need someone to cut through the crap and help you move with confidence. ⚠️ Tired of recycled, AI-generated advice from people who’ve never done the job? Follow me. I’ll show you what’s worked across $2M to $2B businesses — from startups to enterprise giants. ............................. Why Trust Me? ⚡ FCCA-qualified CFO, +20 years in UK + Australia ⚡ Built best-in-class finance teams from scratch ⚡ Executed million dollar efficiency projects ⚡ Flipped P&Ls into profit, cash into green ⚡ Scaled ARR by £8M in 12 months ⚡ Managed billion-dollar P&Ls I've worked across: ↳ VC/PE-backed SaaS scale-ups ↳ KPMG (consulting + advisory) ↳ ASX-listed $2B+ enterprises ↳ And everything in between Real wins. Real wipeouts. Real lessons. ............................. My Story (The Human Bit) I’m not your typical CFO. I grew up playing high-level sport, chasing the professional dream. When that path closed, I pivoted — trained as an accountant, joined KPMG, and tried hard to “fit the accountant mould.” I spent years in stuffy suits and talking in corporate code. Eventually, I stopped trying to blend in — and started leaning into what made me different: the way I think, lead, and work with people. Since then, I’ve lived in Australia, I’ve built finance functions from scratch, scaled companies across continents, and earned trust in rooms filled with operators, investors, and founders trying to figure out how to grow fast without losing the plot. Now I’m back in the UK — still not your typical CFO. And that’s entirely the point. Let’s connect. DMs are open.
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