Pine Mountain Digital

We help thought leaders and people leaders tell their stories through cleverly designed and crisply produced digital media enabled user experiences. Focusing on Live Webevents (Conferences, Seminars, Book Launches) and On-Demand content (Podcasts, Videoblogs).

Founder|Owner

The Global Institute For Thought Leadership

Founding Partner

davesummers.com

https://davesummers.com
Let's talk about your digital go-to-market content strategies, including webcasts, podcasts, explainer videos, etc.

Independent Digital Media Producer/Coach/Animator

American Management Association (AMA)

Production Team Leadership
-Created from ground up new digital media team capability at AMA
-Internal evangelist for digital/streamed media products and services
-Recruited and hired skilled, motivated personnel
-Managed multiple concurrent, cross-functional project teams
Web Video
-AMA needed to move into web video production for enhanced marketing and instruction
-Designed/implemented end-to-end mobile/portable HD web video production workflow
-Technology/techniques utilized combination in-classroom interview and composite shots
-Resulted in faster content turn, improved quality of rapidly expanding web video library
Digital Signage
-Delivered concept prototype for in-center HD video-wall
-Created content/procedural workflow for remote content maintenance
-Rolling out to other AMA Conference Center properties
Public Webcasts
-Led RFP process which led to cost-effective, high quality SAAS webevent platform
-Designed and equipped 2 internal AMA digital media studios (audio and video)
-Defined and delivered on-demand/live high-quality user experience and editorial content
-500K have attended these free programs providing high cust-sat scores throughout
-Currently implementing mobile viewing app based solution for these programs
Pay-Per-View Webinars
-Pay-per-view (PPV) e-learning webinar series created to drive complementary revenue
-400+ PPV programs have consistently generated $1M revenue per year
Podcasts
-AMA wanted to leverage iTunes (and other audio streaming distribution channels)
-Designed a framework for ongoing weekly interview audio podcast program
-Produced over 300 programs with author/thought-leader guests
-12K “listens” per week across entire program library
-Negotiated content distribution licensing agreement with Audible.com

Director, Digital Media Production

Osprey Communications

Continuing Medical Education (CME/CE)
-Osprey clients required unique web-based customer e-learning programs/videos
-Worked directly with customer product teams on needs analysis and use case
-Led design and oversaw development 23 streamed videos, DVDs, and hybrid CDs
-Generated user requirements and wireframes for e-learning support sites
-Produced 5 Mechanism of Action (MOA) 3D animated product videos
-Developed and oversaw quality testing of all deliverables
-Coordinated with client IT teams on media delivery platform issues
-Negotiated and contracted with skilled external expert design/production resources

Interactive Producer

Interaxm (digital media consultancy)

-Worked with client team on needs analyses and script outlines for training videos
-Developed storyboards based upon outlines
-Oversaw editing and post-production of streamed video deliverables
-Coordinated multiple rounds of content review and refined editing with client teams

Principal Consultant

Digital Island/Cable & Wireless

-C&W partnership with Cisco - content delivery network (CDN) behind firewall
-Managed tech team that worked closely with C&W sales reps on client pitches
-Developed marketing toolkit which laid out C&W/Cisco push/pull solution
-Clients included multinational corporations and large university systems

Professional Services Lead - Content Delivery Networks

SNP/MT2

-SNP leadership wanted to be early leader in web-based broadcast programs
-Brought on-board to formulate initial user-experience and tech requirements
-Created concept prototype simulator of MT2 network for end-user POV
-Worked with early potential clients and development partners on product definition

Digital Products Lead

Cambridge Technology Partners (CTP)

-CTP wanted to be player in web-based e-learning and performance support systems
-Created CTP methods and tools for interactive instructional content development
-Worked with IT team to establish CTP e-learning technology infrastructure
-Hired and ramped-up internal development resources for this offering

Director - Performance Technologies

Accenture

-Accenture was establishing an industry leading Business Simulation line of business
-Hired as primary integrator /project manager of CD-ROM based media tech and e-learning content
-Led effort to incorporate early digital video content into program user experience
-Trained and supported cross-functional development teams

Senior Manager - Change Management

Up your show in the marketplace of ideas! 
Making you look and sound great makes me happy!
Your face, your voice, your ideas can be adapted to multiple digital platforms.
I'm a digital media producer/coach/animator.
I create impactful podcasts, interactive web-events, irreverent video-blogs, instructive explainer videos and more.
If you're looking to have your story told, your brand built, and your audience expanded, please reach out!

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