Dave Howard's Linkedin Analytics

I have been developing marketing strategies and directing marketing functions that drive business growth and revenue for 15+ years. I've been responsible for defining new growth opportunities, orchestrating complex collaborative marketing initiatives, and focusing on and building high-performance marketing teams closely aligned with sales departments. I bring my enthusiasm and curiosity for marketing and strategic vision to bear on all stages of the marketing and sales cycle. My passion for building trusted customer relationships has led to consistently improving key business metrics and company revenues. Before joining Intellias, I held leadership and senior marketing roles at Retail Insight, DWGH, Austin Fraser, Brand View (now Acuity), International Food Information Service (IFIS), The National Strategies (Capita), and World Advertising Research Center (WARC). This rich and varied experience has exposed me to all areas and disciplines of B2B marketing, with a specific focus on foundational, customer-centric strategic planning, research-led tactics and execution, impactful personalisation, demand generation, content, events, PR, data, and analytics. I am a keen advocate for using emotion and logic to communicate a persuasive vision and connect with people. Key skills include: B2B Technology and SaaS Marketing Strategy; Leadership and Management; Growth Marketing; Demand Generation; Go-to-market Strategy; Business Development; Account-Based Marketing; Marketing Operations; Marketing Automation; Data & Analytics; Digital Marketing; Inbound Marketing; Content Marketing; Marketing Communications; Event Marketing; Social Selling; CRM.