Dave Wilt's Linkedin Analytics

After 20+ years of in-house B2B product marketing I set out on a journey to focus more on the intersection between what I am best at, what I love doing, and high-value problems that enough people are willing to pay to solve. For me, building my own business (Decode Value), and my work as an industry analyst (Research in Action), are means to this end. My intuitions, tools and processes are the ongoing product of 25+ years of PMM leadership, IC, and consulting experiences with hundreds of products from companies spanning $3M to $3B ARR, including 2 IPOs. By my rough math, that’s 👣 Strategy and execution on 100+ cross-functional launches 👣 Presenting at 50+ sales kickoffs, customer conferences, customer briefing centers 👣 Thousands of wins, big and small, all collaborative, such as 210% ARR growth in 18 months for Apptio’s flagship product and a 250% increase in Puppet’s ASP 👣 Thousands of mistakes committed and observed Through these experiences I have learned how to nudge and jolt the needle by decoding the customer’s perspective of value in a way that credibly connects dots from 10,000 to 10 feet; from trends and current state pains to compelling, outcome-driving after states enabled by differentiated capabilities.