Cinna Mon Consulting

Are you ready to exponentially grow your indirect sales with a leading-edge partner program and strategy? Reach out to me directly to explore how!

At Cinna Mon Consulting, we specialize in accelerating the transformation of indirect sales programs. With our proprietary methodology and templates, we've honed our expertise to help companies like yours achieve exponential growth.

Empower software companies to achieve 5 to 10X growth through the implementation of cutting-edge partner programs and strategies.

We set up your partner program including training and coaching your team.

Senior Cosultant

OpenDialog AI

Major Responsibilities;
I led the development of our AWS alliance, creating a strong sales pipeline that drives growth and innovation. By formulating and executing tailored go-to-market strategies and personalized partner plans, I generate new business opportunities and focus on upselling to meet our organizational goals.
I’m passionate about cultivating new channel partnerships, particularly in embedded technology and with key financial services institutions. Collaborating closely with our direct sales, marketing, and pre-sales teams, I work to uncover new revenue streams and expand our market presence.
One of my key initiatives involves educating our partners on the transformative benefits of conversational AI. By engaging with the OpenDialog direct sales team, we launched joint customer initiatives that showcase the power of our solutions. Together, we’re not just driving sales; we’re shaping the future of technology in our industry.
Key Deliverables;
• Drove the creation of individual partner plans, enhancing partner engagement and sales effectiveness.
• Built new channel relationships from the ground up, contributing to business expansion.

Senior Partner Manager

WorkFusion

Major Responsibilities;
I had the privilege of fostering strong alignment with our direct sales, marketing, and pre-sales teams to maximize market penetration. Together, we developed and executed joint go-to-market strategies and tailored partner plans that optimized new business development and upselling opportunities.
Collaboration was key as we partnered with AWS and GCP to innovate marketplace solutions, generating valuable sales leads. I also engaged with sales and partner leadership to architect and negotiate strategic deals that aligned with our goals.
My focus on cultivating and expanding partnerships in the EMEA region, particularly within the financial services sector, allowed us to broaden our market reach and drive revenue growth. This experience reinforced my belief in the power of collaboration and strategic partnerships to achieve shared success.
Key Deliverables;
• Orchestrated cross-functional team efforts to facilitate joint customer engagements, driving business goals forward.
• Built an EMEA channel from scratch, establishing a foundation for sustained regional growth.
• Forged and maintained productive relationships with AWS and GCP, leading to the creation of market-driven solutions.
• Generated a significant pipeline, escalating from £0 to £3.3M in just six months; developed and executed a joint go-to-market strategy, resulting in the successful recruitment of new partners and delivery of £1.5M in revenue within eight months.

Channel & Alliance Sales Lead

UiPath

Major Responsibilities;
In my role, I directed the creation of multi-million-pound revenue streams by leading a virtual team across the EMEA region and nurturing high-level partnerships. By orchestrating joint go-to-market strategies and pipeline development, I ensured strong sales growth and deepened partner engagement.
I played a crucial role in facilitating strategic deal shaping, aligning UiPath's sales leadership with partner executives to create synergies that drove success. My efforts to cultivate and expand strategic alliances with key services partners, resellers, and consulting firms were instrumental in broadening our market presence and enhancing our competitive edge. This collaborative approach not only strengthened our partnerships but also paved the way for sustained revenue growth.
Key Deliverables;
• Recruited and managed channel resellers & alliance partners, enhancing the company's reach and market presence in EMEA.
• Increased sales pipeline from less than £250k to £30M+ by forging strategic partnerships and driving business development initiatives.
• Delivered over £4M in revenue during the first year of managing a key Global Systems Integrator relationship.
• Initiated Microsoft & AWS alliance programmes, contributing to go-to-market strategies and pipeline support for the UKI sales team.
• Surpassed revenue targets by achieving 200% of set quota through effective partner management and sales strategy execution.

Director of Strategic Partnerships EMEA (Accenture)

Major Responsibilities;
I focused on developing and expanding relationships with C-level executives and leadership teams, successfully positioning UiPath as the preferred technology platform solution. By collaborating with cross-functional teams, I devised and executed comprehensive go-to-market strategies that significantly enhanced our joint sales efforts in automation.
I took the lead in creating and implementing channel-specific go-to-market strategies, which streamlined our approach and maximized impact. Additionally, I initiated and managed alliance programs with Microsoft and AWS, generating effective go-to-market strategies and robust sales pipelines for the UKI sales team. This collaborative and strategic approach not only strengthened our partnerships but also drove meaningful growth and success in the market.
Key Deliverables;
• Managed key relationships with top UK reseller and largest UK BPO partner, fostering strategic alliances and driving revenue growth.
• Oversaw channel resellers & alliance partners, including systems integrators and consultancies, to amplify direct and scale indirect revenues, surpassing sales quotas by 200%.
• Delivered the largest global sale in Process Mining for FY20, demonstrating exceptional sales acumen and strategic execution.
• Recognised as EMEA "partner manager of the year" by peers, reflecting outstanding performance and leadership.
• Achieved 150% of the partner revenue target in the first year, significantly contributing to the company's financial success.

Channel Manager UK & I

Automated Intelligence

Major Responsibilities;
I orchestrated the creation of a new partner channel, establishing strong relationships with systems integrators (SIs) and resellers to scale business revenues effectively. As an ISV Partner, I managed the Microsoft alliance, engaging with senior leadership to enhance awareness and collaboratively build a robust pipeline of opportunities.
My efforts in cultivating strategic partnerships with Microsoft and key service providers allowed me to foster relationships with C-level executives and leadership teams, integrating Automated Intelligence as a core business element. 
I also spearheaded the recruitment and management of channel resellers and alliance partners, including SIs and consultancies, to amplify both direct and indirect revenue streams. This comprehensive approach not only strengthened our market position but also drove significant growth for our business.
Key Deliverables;
• Developed and executed "go to market" strategies, driving joint sales initiatives in data security, big data, data discovery, insights, and compliance with the AI flagship solution "Datalift."
• Implemented a channel "go to market" strategy, resulting in a 22% revenue surge for the company; fostered and managed the Microsoft Alliance, achieving strategic and revenue targets, and influenced sales leading to a pipeline of £3M in the first year.
• Pioneered Microsoft technology alliance as an ISV partner, driving product awareness and opportunity creation with delivery partners.

Strategic Partnerships Development Manager

Extreme Networks

Major Responsibilities;
I successfully recruited and onboarded new reseller partners, revitalizing the channel partner program and expanding our business network. Through effective negotiation, I secured contracts for a diverse range of networking products and solutions, including mobility, BYOD, managed services, data center and high-performance networking NaaS, management and security, software-defined networking (SDN), cloud management, and IoT.
In addition, I developed and implemented strategic go-to-market (GTM) plans that fostered strong relationships with cross-functional teams. This collaborative approach not only enhanced our market presence but also drove significant growth across our product offerings.
Key Deliverables;
• Fostered robust partner relationships, laying the foundation for sustained business development and commercial success.
• Delivered £1M in new revenue within the first six months, significantly contributing to the company's financial growth.
• Pioneered the recruitment of the first new reseller partners in three years, strengthening the company's market presence.

Channel Manager

Airwatch UK

Major Responsibilities;
I developed and executed strategic channel partnerships across the EMEA region, focusing on recruiting new partners and fostering strong relationships with carriers, ISPs, system integrators, and consultancy groups. My specialization in cloud-based solutions included mobile device management, mobile app management, BYOD, mobile content management, mobile email management, and enterprise mobility.
I conducted comprehensive sales efforts for SMBs, large corporations, and enterprise clients, covering MDM, MEM, MCM, and e-commerce solutions. By diligently researching and recruiting new partners, I established a solid foundation for sustained business growth and channel expansion, driving significant impact across our network.
Key Deliverables;
• Formulated and implemented plans to surpass personal revenue targets, achieving in excess of £3M.
• Recruited and built a partner network across EMEA from scratch, delivering £2M in Annual Recurring Revenue (ARR).
• Generated a substantial pipeline by recruiting new System Integrator (SI) Partners, leading to potential deals worth £5M.
• Exceeded personal revenue targets by strategically developing and meeting account and territory plans.

Channel Manager EMEA

Idox Information Solutions

Tasked with managing sales of SAAS, Cloud computing, recruiting and working with ISP’s Cloud computing and securing and developing relationships with new and existing partners. Conducted consultative selling meetings with a variety of stakeholders, increasing sales and income generation.
•	Successfully sold SAAS to local Government, Education and the Central government which led to an increase in the customer base.
•	Pioneered working with partners to speed up and enhance sales opportunities, leading to quick and profitable returns.

Sales Manager

SafeShores Group

Built and developed the partner strategy for the business which delivered over £2m in new businesses. Assisted in the accreditation process for BS5979 and ISO270001. Hired and ran a successful internal account management team leading to increase in revenue and ROI.
•	Recruited vertical market partners and collaborated with vehicle tracking and security partners to deliver holistic client solutions.
•	Secured major partners such as O2 and Capita and IBM services to resell Lone Worker solutions and provided subject matter expertise in the joint marketing approach with O2 & the partner network. 
•	Secured deals for wide area comms, DSL, BSS979 ARC, and full disaster recovery solutions, selling complex transformation product solutions.

Sales & marketing director

Orange UK

Evangelising the Orange business and brand as commercial partner of choice across target markets and segments.   This was a sales role that involved working closely with internal business managers and external partners to identify joint business objectives and targets before devising and implementing a business strategy and or Go to Market proposition that provided alignment and delivery of commercial opportunities both for the partner and Orange businesses.

Partner Director

As a dynamic and results-driven senior partner manager, I've dedicated my career to cultivating channel partnerships that drive revenue growth. 
My journey has been marked by a series of successes leading cross-functional teams and crafting go-to-market strategies that enhance market presence.
I thrive on building strategic alliances and optimizing business development initiatives, which have led to substantial growth in sales pipelines. 
My experience has also included significant success in Pre IPO & Startup organisations
My ability to negotiate high-impact deals and foster strong relationships with key stakeholders has been a hallmark of my career. I’m passionate about leveraging my expertise to meet organizational goals and deliver exceptional value to clients, all while making a meaningful impact in the industry.

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