esports player foundation

/Led the identification and recruitment of key exhibitors and companies for the Equal eSports Festival 2023, engaging with top national and international entities from the gaming, esports, and media sectors. Executed comprehensive coordination and management of the exhibitor space in close collaboration with Telekom, event agency On The Rock, and other key partners. Planned entertainment options and event modules, supervised all exhibitor-related activities on the event day, and effectively managed crisis response to severe weather conditions

/Organized, planned, and executed the Twitch show Games and Politics in collaboration with the Konrad-Adenauer-Stiftung. Negotiated with influencers and agencies, developed the communication strategy, and coordinated the event on-site, working closely with colleague Leona Stolberg to ensure a successful and impactful production.

/Managed PR activities by composing and issuing press releases, responding to media inquiries, and executing communication strategies. Acted as the key press contact for the esports player foundation, enhancing media relations and ensuring effective outreach

/Edited and contributed to a study for partner ARAG, focusing on hate speech and toxicity in gaming

/Designed pitch decks for potential partners and collaborative projects, highlighting the benefits of partnership and effectively showcasing value propositions. 

/Represented the esports player foundation at premier industry events, including Gamescom/Devcom and Caggtus. Engaged in numerous discussions with key business representatives to establish and negotiate potential partnerships and media collaborations

/Participated in the Equal eSports Council Meetup at the Julia Stoschek Foundation in Cologne to contribute to the strategic direction and ongoing work of the Equal eSports Council

Corporate Communications & Project Manager Marketing

/Generated comprehensive reports for various campaigns and events for EPF’s sponsors and partners, including KPI measurement and detailed analysis of campaign performance.

/Crafted content formats for the elite scholarship program for esports players, in partnership with Pwc, to effectively promote and showcase the initiative's benefits and opportunities.

/Conceptualized a Twitch livestream for a partner, coordinated the production team, negotiated contracts with influencers and their agencies.

/Created, implemented, and coordinated content formats for the Equal eSports Council, a core element of the Equal eSports Initiative in partnership with Telekom, the EPF, and SK Gaming.

/Reviewed and refined campaign concepts for a collaboration with the Digital Business University.

/Secured an exclusive media partner - Pro7Sat1Media - for the "Esports for Parents" campaign with our sponsor, Deutsche Telekom. Strategically planned and executed the campaign’s distribution across social media and the TV channel Pro7Maxx, achieving a reach of nearly 500,000 people

/Created and implemented a social media marketing campaign on Instagram and Twitter/X to promote the Schleswig-Holstein Esports Team, sponsored by the Schleswig-Holstein state government and the supermarket corporation EDEKA Nord, while raising awareness about healthy nutrition.

/Developed an innovative concept for the Johnny Show. A Twitch livestream and alternative to a traditional press conference, with several captivating content formats, engaging over 10,000 viewers. Executed event logistics, booked and briefed guests and speakers, coordinated live production, enhanced viewer interaction and retention. Collaborated with the team of Nathanael Liminski, Minister for Federal and European Affairs, International Affairs, and Media of North Rhine-Westphalia, and Head of the State Chancellery.

Project Manager - Marketing

opencampus.sh

E-Sport Job Sessions
A weekly course where Esports industry experts present their career paths and showcase needed skills and requirements to achieve their roles.

Course Instructor

Amazon UNIVERSITY Esports Germany

- Member of Amazon University Esports Germany Leader Program
- Integrated Amazon University Esports in HSMW Esports Social Media Marketing Campaigns
- Coordinated several Sponsorships

Amazon University Esports Leader

HSMW Esports

- Strengthened Esports at University of applied Sciences Mittweida
- Oversaw a Team of several Students creating Social Media Marketing Campaigns
- Established the "Summer Games" a Gaming Community Event to present our Esports Sponsor EffiCon
- Represented my University and HSMW Esports on "Gamescom" Europe's leading trade fair for digital 
games culture

Project Manager

Guardian Gamers

- Planning the Charity gaming event "Guardian Gamers" in its third edition
- Formed a group of 15+ students, organized them in different departments and teams
- Set goals and work packages
- Coordinated weekly meetings to adjust the Project
- Communicated with project related stakeholders

Project Manager 

- Supporting the Project Manager in documenting, researching and planning

Assistant Project Manager

Undergraduate student majoring in Media Management, graduating in 2025. 

I’ve always been driven by a love for communication, solving challenges, and finding creative ways to make an impact. Whether organizing esports events or shaping marketing campaigns, I take pride in building connections and fostering meaningful collaborations.

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