David Johnson-Igra's Linkedin Analytics

Identifying and telling interesting stories that influence people isn't easy. I help executives and brands build thought leadership programs—identifying competitive opportunities, then building and executing thought leadership campaigns (blogs, social, podcast) on their behalf. I've over a decade of experience in digital marketing with expertise in content strategy and public relations. An experienced storyteller, I've helped numerous Fortune 500 brands develop successful cross-channel marketing programs that increased deal flow. Notable achievements: Cross-Channel Marketing: I advised and supported Pivotal's Built to Adapt brand, including co-managing the editorial production of its Medium publication, developing a Shorty Award-nominated podcast, and strategizing on event programming for an exclusive C-Level event that featured Michael Dell, Aaron Levie & Stewart Butterfield as speakers Podcasting: Strategized, developed, and produced Floodgate Co-Founder Mike Maples Jr's "Starting Greatness" podcast—which currently ranks in the Top 1% of all podcasts, accumulating over 500k episode downloads in its first year of launch, and featured on iTunes as a "Top Business" and "Top Technology" podcast Writing: I've ghostwritten or edited on behalf of C-Level executives at Facebook, Amazon, AWS, Alexa, GitHub, Pivotal, Box, Floodgate, and more—landing op-eds in Wired, Fast Company, Forbes, Information Week, CIO, TechCrunch, etc. Email/CRM: I created and oversaw the push notification and email marketing strategy for 8tracks. For its weekly newsletter to 8M subscribers, I increased open rates to ~26% with 2.5% CTR and the voice/strategy I implemented was organically lauded by users on Quora as one of the best weekly brand emails Skills -Management -Digital / cross-channel marketing -Blogging -Writing & editing -Thought leadership -Podcasting -Executive communications -Public relations & media strategy -Google Analytics -SEO