OPR media

- Held a key role as the leader for Programmatic and Social Media Solutions, serving prestigious luxury clients including Interparfums Inc for GUESS, MCM, Donna Karan, DKNY, Oscar de La Renta, and Ferragamo.
- Managed and set up campaigns on various social media platforms, including Snapchat, TikTok, YouTube, Meta (Facebook and Instagram), Twitch, Teads, Ogury, Hawk, and many others, to effectively reach target audiences and boost brand visibility.
- Orchestrated successful digital marketing strategies tailored to the luxury market, resulting in elevated brand presence and increased customer engagement.
- Collaborated closely with creative teams to ensure captivating ad content and align marketing efforts with brand aesthetics.
- Utilized data-driven insights and analytics to optimize campaigns, improve performance, and maximize return on investment for clients.
- Acted as the main point of contact for clients, fostering strong relationships and providing exceptional service to meet their unique marketing objectives.

Digital Media Account Director

Publicis Media

- Led campaign planning and devised comprehensive global strategies for COTY, LVMH.
- Proficiently set up campaigns on multiple platforms including DV360, TAM, Tinder, Hawk, Twitch, Adot, and Criteo.
- Conducted ongoing optimizations, managed delivery, and implemented effective bidding strategies.
- Produced detailed reports, conducted data analysis, and created visual graphs to derive actionable insights.
- Gathered feedback from campaign performance and used it to inform and improve future campaigns.
- Began by independently managing digital campaigns, overseeing end-to-end execution for diverse clients.
- Demonstrated exceptional leadership skills, resulting in the promotion to a managerial role in Paris, leading a team of two. Coordinated their efforts and optimized campaign strategies for improved performance.
- Successfully expanded responsibilities further, taking charge of a larger team in India. Provided expert guidance and support to ensure campaign success and client satisfaction.

Senior Media Trader

Coty

- Managed end-to-end campaign execution for Luxury accounts of COTY in the European Programmatic market.
- Optimized campaigns and monitored KPIs to ensure successful outcomes.
- Proficient in platforms such as YouTube, DV360, Google Ads, Teads Ad Manager, MediaMath, and Active Agent.
- Conducted troubleshooting to address any technical issues during campaigns.
- Developed specialized strategies for luxury fragrance and perfume campaigns, targeting high-end audiences and enhancing brand appeal.
- Collaborated with luxury brands and creative teams to curate visually captivating and emotionally resonant ad creatives, elevating the overall campaign effectiveness for fragrance products.

Programmatic Executive

Condé Nast

- Managed advertising campaigns for GQ, Glamour, and AD websites (backup for Vanity Fair and Vogue).
- Optimized advertising inventory to maximize revenue.
- Provided regular reporting to agencies and analyzed data for editorial stakeholders.
- Collaborated with sales and marketing teams to develop effective advertising strategies.
- Monitored ad performance and made data-driven optimizations.
- Coordinated with external partners and vendors for special advertising initiatives.

Traffic Manager GQ / Glamour / AD - Vanity Fair - Vogue

Adikteev

- Managed end-to-end campaign execution, from launch to final assessment.
- Handled Branding & Performance campaigns for both Desktop & Mobile platforms.
- Monitored and managed Key Performance Indicators (KPIs) to measure campaign success.
- Implemented margin optimizations strategies to improve profitability.
- Produced regular reports on campaign performance and insights.
- Proficient in Real-Time Bidding (RTB) & Programmatic advertising techniques.

Trafic Manager

IDN HELP

- Community Management &  Growth Hacking
- Campagnes emailing (MailChimp) & Design
- SEO & Recherche de Partenaires

Chef de Projet Digital Junior

Digital Media Account Director @OPR media

Luxury Brand Solution expert in Programmatic and Social Media Buy

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