Laxer Brand 

Laxer is a hands-on brand consultancy that provides a wide range of businesses with trust, value and excitement. I lead strategic, content and creatives processes, working both on the client-side as well as with hand-picked creative teams. Balancing between strategy and creative, between hands-on and orchestration, I ensure you don't just get a 100 page presentation, but well thought out effective deliverables.

Lead Strategist & Storyteller

The Brief Company

The Brief Company is a platform featuring some of the best and brightest brand strategists from across the globe. Together, we are redefining brand strategy and adapting it for today's VUCA landscape.

Founder

Optimax Investments LTD

Optimax is a leading global vision eyecare group that operates several B2C and B2B brands, most notably GlassesUSA, a top-5 online retailer of prescription eyewear in the U.S, as well as United Vision Plan and Ottica.com
My role included creating strategic roadmaps for the different brands and implementing creative and content processes across multiple channels, both internally and externally, balancing between long-term brand building objectives and short-term performance KPI's.

Brand Architect & Director of Content

GR8 is a brand intelligence agency that bridges between design, strategy and technology.

We are a multi-disciplanary group of designers, strategists, architects, programmers and a photographer who collaborate on a wide range of innovative and high-end projects that merge our collective talents.

We strive to offer strategic communicative solutions that promote growth with our clients and aspire to develop business relationships that constantly bring new ideas to the table.
Alongside our work with clients, we develop our own proprietary projects that revolve around content, technology and our own passion for good design.

Creative Strategist

Magazine 18

Upon my return to Israel, I created 18, my signature project, that brought combined my passion for branding and content with my equal passion for promoting Israel.
18 was an ambitious publishing project that while short-lived left an unmistakeable imprint on Israeli advocacy and how Israel seeks to effectively communicate its message of creative energy and optimism. The magazine was distributed by the Israeli MFA, as well as numerous chambers of commerce as well as through book stores, top hotels and other strategic points of interest.
Designed together with David Haliva, the magazine brought a unique mix of smart design and intelligent editorial that featured a top-shelf roster of contributors.
If any Jewish philanthropist is pre-occupied with Israel's standing and is interested in knowing how to play the media game right, feel free to contact me,

Editor in Chief & Publisher

Cliché

Creative Director @ Cliche.
Check out our portfolio and the range of our work.

Creative Director

Rocky Mountain Soap Co.

Art Director

Ultimately, when you break it down, I am a storyteller and a problem solver. The kind that companies and organizations rely on for their brand DNA,  culture and long-lasting reputation.

I create harmony between internal messaging, external sales, marketing and the product / service itself, bridging between design, content and technology -- seeing the bigger picture and understanding how these elements interact and create value and synergy.

I bring over 15 years of International experience across multiple sectors as a strategist, storyteller and creative director; helping shape the unique way business communicates, defining USP's and products. 

I don't believe in gimmicks, short-cuts and copy paste. However, for business that believes in making a change, challenging the status quo, I bring an arsenal of tools and a conviction that everything is possible.

When you sell brainpower, you need to also invest in it. You need to water that proverbial garden for the creative thoughts to grow.
That was the starting point in doing a new podcast with Ofir Michaeli, a man who knows a thing or 2 about brain (neuroscience and that).
Everyone has a podcast these days, and frankly speaking, most go unnoticed.
Naturally, I would love our new one to be the exception to the rule. I believe it has all the elements and chemistry, but you never know about these things.
Maybe it will be a hit, maybe it won't.
But that brings me to the first part of this post.
Investing in your brain. 
Everytime I meet Ofir, it's a perfect investment in my brain.
It sharpens my thoughts. It clarifies what role I want to play in my customer's lives, what pains can I address, what junctures am I most needed and most importantly, what the hell do i really want to do with all these insights.

Whether it's a hit or not is irrelevant. What matters most is taking some time to challenge what you believe, doublecheck your actual value and just let it rip.

Today we were at the one and only Assaf Guery who captured some of the magic on camera as we prepare the launch of this podcast (very soon).

It wasn't only fun. It was watering the garden.
It was an opportunity to do something different and come up with our next 10 great ideas.

Our new podcast won't talk about what we do, it will rather focus on what simply needs to be done. Stay tuned.

David Laxer 

Strategic Storyteller l Brand Strategy l Positioning

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