Cactus & Cubby Consulting

Bespoke consultancy service with a key focus on:
• Leveraging technology to increase automation and efficiency
• Business process optimisation and improvement
• Competitor and marketplace insights and analysis

Co-Founder/Owner

My Plan Manager

Executive role reporting to the CEO. Responsibility for commercial support, strategic project management, business analysis and insights, platform optimisation, outsourced partner management and determining strategic direction.

Key achievements:
•	Drove a ~60% CAGR in both revenue and EBITDA across a five-year period
•	Key member of the deal team that helped deliver a hugely successful and highly profitable exit for our private equity owners IFM Investors
•	Business owner of the automation program that led to an increase from 0% to 80% in straight through processing across ~5m NDIS service provider invoices per year
•	Supported the end-to-end review of all business processes that delivered step change improvements across all core productivity and service level KPI’s
•	Established full client research, market intelligence, and competitor intelligence frameworks that led to a much greater depth of commercial insight and understanding
•	Business owner of the implementation of a modern data platform that enabled a single source of truth to support sound business decision making
•	Played key a role in M&A activity, including the acquisition and successful integration of the number 3 plan manager in the market
•	Led the strategic project that vastly improved customer service levels, reducing the support cases backlog from 6.1 days to 2 days over a 60-day period. 
•	Designed and implemented individual productivity reporting that contributed to an 18% improvement in agent productivity

Chief Strategy, Insights and Optimisation Officer

Acura Group Australia Pty Ltd

Executive role reporting to the CEO. Responsibility for all shared services (Finance, Administration, HR, Recruitment, and IT), marketing, commercial management, pricing, and data & analytics.

Key Achievements:
•	Successfully ran and implemented a business-wide transformation project that transitioned the business from a small to medium enterprise, and laid the foundation for sustained future growth
•	Led the infrastructure projects that successfully implemented new CRM & ERP systems, and transitioned all underlying business systems to cutting-edge cloud tools
•	Transformed our approach to marketing, implemented a new marketing model and strategy, ensured that marketing is an effective driver of growth
•	Designed and implemented a revised organisational structure, including a new management team, to ensure empowered and accountable functional owners

General Manager - Shared Services & Marketing

Highgate Air

MYOB

Departmental head reporting to the GM of the Clients & Partners division. Responsibility for providing commercial management, strategic insight, reporting & analytics, pricing, sales operations, customer analysis & segmentation, financial planning & analysis, and end to end campaign management

Key Achievements:
•	Drove 63% CAGR in the number of online subscribers from 44k in FY13 to 306k in FY16
•	Drove double digit revenue and EBITDA growth in every year within the business
•	Maintained EBITDA margin of ~45% whilst transforming business from perpetual to recurring revenue
•	Played a key role in increasing divisional employee engagement from 55% to 73% (2% above the Culture Amp High Tech Benchmark)
•	Delivered ~$2m in annualised savings through removal of invalid discounting
•	Implemented and successfully completed pricing strategy to migrate ~400k accounts from legacy desktop solution to cloud solution underpinning online flow and market share

Head of Commercial Operations

Betfair

Strategic analytical role, reporting to the Commercial Finance Director. Responsibility for evaluating the performance of £100m of marketing spend and activities across all channels, and seeking to influence optimal commercial decisions and long term business strategy

Key Achievements:
•	Drove a 15% increase, over a 12-month period, in the ROI of marketing investment
•	Drove savings of £250k per month in customer bonus spend by introducing risk profiling and scoring of casino players to ensure customers were targeted with relevant promotions

Senior Marketing Analysis Manager

Analytical role, reporting to the Commercial Finance Director, in a newly created team. Responsibility for informing the commercial teams as to the impact and performance of all new customer marketing activity and seeking to influence optimal decision making

Key Achievements:
•	Provided end to end analysis, and influenced structure, of a multi-million pound, multi-channel, pan-European campaign that increased total new player volumes by 20% over a 12 month period
•	Increased the commercial viability of over 200 affiliate partnerships
•	Drove the introduction of a revised welcome bonus for new customers that led to player quality increasing by 30% and repeat rates increasing by 5% per month

Acquisition Optimisation Manager

Commercial finance role partnering with commercial and marketing teams providing financial and analytical support and strategic direction

Commercial Analyst

Group finance/reporting role partnering with corporate teams and providing financial support

Management Accountant

Project based role working on a key strategic project to implement and roll-out company-wide finance systems to reduce operational inefficiencies and eliminate manual processes

Systems Accountant

Managerial role with full end to end responsibility for the accounts payable function and processes

Accounts Payable Manager

Orange

Financial Administrator

An experienced business professional with huge depth in delivering growth and increased profitability for organisations.

•	Strategic thinker with a well-developed commercial mindset
•	Proven track record of driving business evolution and transformation
•	Demonstrated experience of leveraging technology to deliver increased automation and efficiency
•	Strong communicator with sophisticated influencing skills
•	Excellent stakeholder management skills, builder of strong & authentic relationships
•	Exceptional analytical and data interpretation skills, combined with a healthy data curiosity
•	Breadth of experience in identifying and implementing improvements to business processes
•	Over 20 years-experience working across a range of diverse markets, channels, and products

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