David Savage's Linkedin Analytics

Strategically minded | Commercially focused | Direct & Digital Marketing | Email Marketing | GDPR compliance | Change Management | Campaign Management, Analysis and reporting | Competitor reviews | Trend analysis | KPI management Level 6 CIM Diploma in Professional Digital Marketing A highly motivated and proactive Senior Marketing professional who uses a combination of informal leadership and extensive knowledge of marketing management standards to execute complex customer relationship management journeys. A customer focused marketer with a track record of delivering value for businesses, I have experience developing and delivering marketing strategy within Financial Services across online and offline channels. I have expertise in managing both acquisition and CRM direct marketing activities with a proven ability to manage large budgets and deliver over and above targets. I have been responsible for strategy, product development, planning, creative, delivery and analysis of performance. I deliver relevant, timely and focused communications to customers and understand the commercial factors and customer behaviours needed to drive successful and profitable activity. I also have a natural eye for detail and strong knowledge of direct and email marketing including list management, segmentation and A/B testing, with a strong focus on governance, regulatory and conduct risk I am currently available for senior marketing roles in the FS or Professional Services environments