David Sierra Gonzalez's Linkedin Analytics

I'm a senior builder with 13 years of experience in growth, performance marketing, and eCommerce, helping startups and big companies to build, steer and optimize their acquisition and retention engines, across EMEA and APAC. Experienced in leading, coaching and managing international teams with multicultural backgrounds. Solid people skills, empathic and honest leadership. While managing double-digit budgets, I got deeply experienced about big data in advertising through programmatic marketing and in-app fraud prevention, from where I advise companies on potential risks of their media buying strategies. Also, as a global employee for multinational companies, I co-founded a side project to educate large organizations in the benefits of AI and big data applied to employee mobility for job swaps. Friendly, positive, humble, with a can-do attitude deeply interested in smart mobility, startups, entrepreneurship, and video games. --- - In-depth experience with SEM, SEO, ASO, UAC, Display Programmatic, Paid Social, Affiliates, Feeds, and CES's. - Solid knowledge in Programmatic Advertising, DSPs, and AdExchanges. - Experienced in attribution modeling, and in-app fraud prevention. - Data growth driven, used to sit in the middle of marketing and product development.