Bayer

Manager, Digital Content Strategy and Personalization

Adorama

Responsible for development and execution of the marketing strategy for Adorama.com, SunnySports.com, Scuba.com, Adorama Private Brands, ABS (B2B), and ARC (rentals). Led the team on marketing strategy development, and as the operational team leader, streamlined process refinement and implementation.

Director of Marketing

Attentive Behavior Care

Responsible for integrated media planning, brand marketing, recruitment marketing, and patient referral marketing. Developed company media/marketing strategy and utilized a wide array of media vehicles including PPC, display, social media, email, SEO/content marketing, PR, print, and event marketing to increase awareness of the brand among these very specific targets, and to attract patients and providers.

Toys"R"Us

Responsible for the planning, execution, and analysis of all Toys ‘R’ US promotional efforts for TRU brick and mortar stores and toysrus.com. In addition, responsible for planning successful Toys R Us brand campaigns across a breadth of integrated media channels (both digital and traditional), ensuring that they were seasonally relevant, and aligned with brand goals.

Brand and Marketing Activation Team Lead

Spencer's and Spirit Halloween

Responsible for Social Media, Email Marketing, Print Media, and for the development, implementation, and analysis of all retail promotions for Spirit and Spencer’s brick and mortar stores and respective websites

Director, Omni Channel Marketing

Party City

Oversee Party City's marketing strategy and creative execution including television, print, digital, email, and social media. Develop and implement a marketing strategy that is within the budget, resources, and capabilities of the company. Dedicated focus on increasing brand awareness and engagement, driving traffic and improving ROMI.

Zimmerman Advertising

Directed strategic media planning and managed executive level relationships with all agency retail clients.  Ensured that media plans were integrated, coordinated, and reflective of all elements of client marketing plans.  Developed a keen understanding of clients’ businesses to gain a solid perspective of issues and opportunities, and to provide meaningful recommendations.  Cultivated client relationships ensuring continued growth, longevity, and profitability.

Group Media Director

AutoNation

Provided a diversity of traditional and online media expertise and counsel to AutoNation’s network of over 300 franchise dealerships and improved media efficiency more than 25% by leveraging AutoNation’s scale in the media marketplace.

Director, Media Services

Turbulence Advertising

Oversaw the traditional and online media planning and buying functions of the agency.  Maintained successful agency relationships with a diverse portfolio of clients.  Governed agency media resources which included all research materials and planning and buying tools.  Managed all client advertising budgets.  Participated in new business pitches.

Media Director (Consultant)

Mindshare / Media First

Developed, presented and implemented local media plans, promotions and integrated marketing programs for all Burger King Franchisee groups in the US; including local market and regional opportunities.  Reduced media costs and increased impressions against BK target audience by implementing use of local/regional media to support national promotions.

Associate Media Director

My career is dedicated to driving brand awareness, creating meaningful consumer engagement via thoughtful integrated media/marketing plans, increasing customer traffic to stores and websites, and improving return on media/marketing investment via testing, analysis, and optimization.

My diverse background includes significant advertising agency and client side experience in retail, consumer packaged goods, healthcare, restaurant, and automotive industries, and spans traditional and digital marketing vehicles.

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