David Abbou

Blue dot

- Created content plans and writing marketing assets across all stages of the funnel: 
eBooks, product marketing collateral, customer success stories, blogs, social 
media and email nurturing campaigns.
- Managed agencies and freelancers to scale content including: SEO agency, 
designers and content houses.
 - Developed product positioning and messaging for partner marketing and sales 
enablement.

Content Specialist

Citi

- Supporting 5 Innovation Labs worldwide, domain heads, senior management and the Accelerator program with marketing and communications projects promoting the value of cutting edge technologies and platforms for Citi lines of business.
- Planning and producing newsletters, articles, and video content to enhance brand positioning and generate engagement for technology teams, startup accelerator, communities and professional guilds. 
- Delivering and promoting Innovation Labs events, panel discussions and fireside chats with internal clients and external startups and technology companies. 
- Supported Innovation Labs' talent acquisition efforts through localized social ads
- Collaborating with senior leaders, Marcom partners and Global Public Affairs to publish strategic social media posts and success stories.

Communication & Content Manager

Lightico

- Planned and wrote thought leadership content: eBooks, survey reports, customer success stories, webinars, blogs, and op-ed features for lead generation 
campaigns.
- Developed product marketing brochures and sales and partner enablement materials such as use case brochures, data sheets, product videos and presentations.
- Developed and wrote Careers page content, company operational principles, and recruitment ads.  
- Wrote and optimized landing pages and CTAs for conversion.

Content Manager

Namogoo

- Owned content development and delivery for all brand messaging, product  materials, customer success stories, sales enablement and partner marketing.
- Planned and wrote full funnel assets: eBooks, data reports, white papers, and surveys for demand generation campaigns.
- Managed freelancers to publish and promote ongoing marketing blogs and top funnel content pieces.
 Ran PR agency relationship to generate pitches, media placements, and award submissions.
- Wrote full employer branding campaign assets for Dun & Bradstreet's Best Startup to Work For in Israel, helping achieve #1 and #2 rankings two years running.
- Delivered written and video content to promote on LinkedIn, YouTube, Facebook, and Twitter.

Nubo Software

• Managing all strategic content marketing activities for an emerging enterprise technology startup.
• Publishing media articles, web site content, blogs, white papers, email campaigns, product guides and event collateral.
• Leveraging social media expertise to distribute content on Facebook, Twitter, LinkedIn and other social platforms.
• Collaborating with international analyst firms and PR agencies to raise brand awareness and strengthen reputation.
• Creating and evaluating Google AdWords, pay-per-click and other online display marketing campaigns.

Marketing Writer

Jits Magazine

- Planned, wrote and edited feature articles and video content for sports lifestyle print and online magazine.
- Researched and interviewed athletes and personalities around the MMA and Brazilian Jiu-jitsu industry.
- Managed and reviewed submissions from freelancers and volunteers to ensure high-quality content standards.

News Editor

Community Care Information Management (CCIM)

• Implemented a province-wide Marcom campaign for a mandated change management program which built industry partnerships with over 90 healthcare organizations, published 25 media articles, and presented at 30 conferences and trade shows.
• Researched and engaged healthcare organizations, and distributed newsletters and additional marketing collateral. 
• Produced relevant and timely content for newsletters, web sites, intranets, training manuals, presentations and seminars to keep clients updated on the program changes.
• Championed holistic and interdisciplinary benefits of the program by producing marketing materials and events.
• Revitalized the website and client portals with updates and improved content.

Communications Coordinator

CitiFinancial

Hired on originally as a Collections Representative and capitalized upon clear, measured, and coherent communication abilities. Raised awareness among cardholders on credit policies which reduced delinquencies and complaints, resulting in several recognitions for performance excellence. Later tasked with the development of a policy and procedures manual for the National Collections Centre and took charge of creating the employee newsletter.

Senior Collector/Process Documentor

Creative and quality-focused marketing and communications professional delivering exceptional content and storytelling. Uniquely combines seasoned journalism, research, writing and digital marketing skills with proven experience driving projects from conception to fruition for emerging technology companies to elevate brand positioning, increase engagement and enhance sales and business development.

Specialties: 
►Full-funnel lead and demand gen content marketing
►Thought leadership articles, video scripts & events 
►Customer case studies and success stories
►Brand messaging and story
►Product narrative and marketing assets
►Sales and business development enablement 
►Organic and paid social media strategy
►Earned PR coverage and agency management
►Partner Channel marketing

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