Ascendant Loyalty Marketing

Ascendant Loyalty (www.ascendantloyalty.com) is a global consulting firm that is laser-focused on helping clients keep profitable customers coming back. We provide precisely what clients need by asking the right questions borne of experience across the full spectrum of industry types: Retail, Specialty Retail, Pure Play E-commerce, Casino, Entertainment, Hospitality and more. Our global team of experts help customer-centric companies efficiently and effectively improve customer value growth and retention. We strategically pinpoint unique opportunities at competitive advantage, and customize a loyalty program design/strategy and operating model solution to precisely meet enterprise goals and objectives for BtoC, BtoB and BtoBtoC business models.

Co-Founder and Partner

Deloitte Digital

Providing strategic consulting to valued clients seeking to solve for business challenges as well as innovate existing digital programs to lift key metrics and drive improved customer experience.  True customer-centricity comes from data and the signals it provides at a unique 1:1 level.  Deloitte Consulting provides true end-to-end solutions that provide sustainable competitive advantage on a global basis.

Deloitte Digital, Senior Manager

Accenture

Leading large scale customer centric consulting engagements for Interactive/Digital practice on a global basis.  My team's help B2C brands address gaps, solve technology challenges, improve the value and efficacy of data to drive personalization and ultimately lift key business metrics through seamless digital engagement.  

As Global Lead on Retail, Financial Services, QSR/Casual Dining and Fuel/Energy assignments framing and executing innovative strategies/tactics with strong incremental lift results.  Responsible for business development - growth from existing clients and opening doors/engagement for origination deals.

Areas of expertise and specialization include:

* CRM/Loyalty - program business case, in-depth financials, program design, offer management and execution, operations, customer experience, partnerships, monetization of data and credit card integration

* Customer Personalization - customer segmentation strategy, multi-channel engagement based on preferences and predictive analysis, contact and servicing strategies, promotional strategies

* Technology Transformation - build vs. buy analysis, multi-year roadmaps, organizational structure, RFI/RFP development, negotiation, migration, integration and change management

* In-depth Analytics - embracing big data to drive marketing, merchandising, partner participation, lift customer lifetime value and predictive analytics plus new approaches to segmentation including Customer Genome theory

* Digital Engagement - mobile, social, community, real-time dialogue in-store, online and through channels of preference 

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

Senior Manager, Accenture Interactive: Strategy, Loyalty, Innovation

FTD Companies, Inc.

Manage team of 6 professionals in creative development and offer management for all forms of channel execution: email, mobile, direct mail, social and online communications.  Own and lead data analysis to drive key performance metrics from identified customer value segments.  P&L responsibility for CRM/Loyalty.  Drive Innovation to positively impact Retention, Loyalty and NPS as well as significantly contribute to OIBIDA lift.

Director, Retention and Loyalty

Customer Communications Group

Customer Communications Group is a leading-edge customer relationship marketing agency focused on loyalty, retention and 1:1 marketing.  CCG's mission is to help its clients improve their bottomline informed by data insights by nurturing valued customer relationships and strengthening customer loyalty to ultimately lift ROI.  Contact me if you need help with program design, communications strategy/development, social planning/integration and technology/infrastructure challenges.

VP, Retail Consulting & Business Development

Sears Holdings Management Corporation

Responsible for enterprise-wide 1:1 marketing programs to drive customer response, lift satisfaction and overall profitable return on investment.  Designed, built and managed the ShopYourWayRewards program - considered by worldwide panel of experts to be the best enterprise-wide program in the world with over 100 million members.  Managed cross- functional team of professionals dedicated to supporting the needs of the merchant organization by providing insight on newly identified customer behavior in order to drive offer management and in-store feature/display decisions.  Managed Craftsman Club program focused on brand avid tools/lawn & garden customers.  Built digital plans, social and websites to support SYWR and Craftsman Club.

Director, Customer Loyalty & Innovation

American Eagle Outfitters

Responsible for team of outstanding professionals managing direct to consumer communications, e-mail, mobile and affinity marketing efforts.  Launched AE All-Access Pass program, re-staged AE private label credit and VISA co-brand.  Managed gift card business with exceptional growth in b-to-b sales.  Migrated consumer dbase in-house from outsource solution and applied sophisticated methodologies to improve overall productivity of 1:1 efforts with exceptional results in business performance/comp/ROI.

Senior Director, CRM

Catuity Inc.

Real-time loyalty program provider with sophisticated solution servicing such leading-edge companies as VISA USA and Target Corporation.

Director, Retail

Epsilon/Frequency Marketing/Colloquy Consulting

Worldwide leader in loyalty program design, technology/ platform and agency services supporting big box retail, restaurants, hospitality and credit card marketing innovators.

Director, Business Development & Program Strategy

Ascendant Marketing, is a NA based customer-centric consultancy that offers expertise in customer growth and retention in CRM and Loyalty marketing programs. Our reputation as invested partners to valued clients is unparalleled.  Our work with industry leaders across retail, specialty retail, pure play e-commerce, casino and hospitality sectors has led to significant improvements in customer experience and proven lift to key business metrics.

Our approach is anchored in a deep understanding of economic market conditions.  We provide a Big 4 consulting approach to all client projects fostering a collaborative enterprise wide effort in both B2C and B2B. This synergy fosters innovative customer-centric solutions that deliver profitable LTV lift. Our reputation and client references span across NA to EMEA and APAC.

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