Butter Payments

Senior Content Manager

Freelance Content Strategist 

I partner with content marketing studios to design and execute campaigns that drive brand awareness and benefit SEO. My specialties include ideation, research, copywriting, and editing.  Projects I've worked on have been featured in numerous publications, including Time Magazine, Forbes, The Washington Post, and many more.

Ordergroove

Launched content function as part of Ordergroove’s efforts to expand its Marketing team and boost brand‬ awareness.

• Led content creation for enterprise case studies, surveys, blog content, and monthly webinars
• Delivered multiple five-figure MQLs per quarter 
• Boosted LinkedIn followers by 126% and organic impressions by 100%
• Oversaw SEO content, securing multiple top 10 keywords in Google 
• Secured media coverage in Business Insider, TechCrunch, VentureBeat, Modern Retail, and more
• Managed relationships with content agency, PR firm, design agency, and multiple freelancers

Senior Content Marketing Manager

NeoMam Studios

Joined successful international digital marketing agency as its first Head of Research. I was tasked with upholding journalistic standards and developing viral content.

• Led team of writers and researchers to develop content for B2C brands like Expedia Canada
• Content pieces earned a minimum of 25 backlinks and up to 100 backlinks
• Acted as media spokesperson and research expert to secure positive media coverage
• Earned media in Daily Mail, Inc., Fast Company, AtlasObscura, The Independent, and more
• Generated and vetted campaign concepts for travel vertical

Head of Research

Ideated, pitched, researched, and wrote copy for high-end link magnets

Content Consultant

ExecOnline, Inc.

Launched ExecOnline’s content efforts in support of its Sales function.

• Led content creation for enterprise case studies, ebooks, webinars, blogs, website copy, event coverage, ghostwriting, and press
• Developed email nurture campaigns for the Commercial team

Director of Brand Marketing & Content

YouVisit

First marketing hire and tasked with launching the company’s B2B content efforts across multiple verticals, including education, hospitality, and travel.

• Responsible for all external and internal communications
• Developed and executed B2B inbound content strategy
• Created B2B case studies, ebooks, blogs, monthly newsletters, and guest posts
• Oversaw drip email campaigns
• Managed relationships with PR agencies and content freelancers

Senior Marketing Communications Manager

Content Manager

Movoto Real Estate

Launched a small real estate startup’s SEO efforts by creating content designed to drive backlinks.

• Drove 1 million unique monthly visitors to Movoto’s blog 
• Secured coverage in Time, The Washington Post, and numerous radio stations
• Acted as media spokesperson and research expert to secure positive media coverage
• Led team of 15 freelancers with the goal of increasing backlinks

Content Editor / Content Manager

Responsible for writing more than 150 pieces of  high-quality blog content as part SEO efforts. Other duties included editing content, building media lists, and pitching stories to these media.

Content Creator

Florida State University

Co-designed an introduction to public speaking course for distance learners, including course content and pilot.

Online Course Co-Designer

Taught Introduction to Speech to undergraduate students at Florida State University, which included the creation of lesson plans to highlight speech theories.

Instructor

ThisWeek Community Newspapers

Generated ideas for and wrote more than 300 pieces of content annually for publication in two weekly newspapers.

Staff Writer

Suburban News Publications

Generated more than 520 pieces of content annually across, which was published in two weekly newspapers.

‬‭ B2B digital marketing and public relations professional with 15+ years of experience developing content‬
‭ marketing strategies that drive brand awareness and conversions through SEO, organic social, and‬
‭ long-form content. Well-versed in developing top-10 SERP content, boosting LinkedIn followers by‬
‭ 120%, securing earned media in business publications, and leading teams and agencies. ‬
‭

Taplio

David Cross's Linkedin Analytics

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David Cross's Linkedin Analytics