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With over 15 years of experience in design research, service and systems design, experience design, brand strategy, and innovation leadership, I am passionate about removing barriers to accessing the services and information people need to live healthier, more fulfilling lives. As the Experience Design Capability Lead at Beyond Blue, I champion the integration of human-centred design (HCD) practices across the organisation. I lead efforts to develop and implement scalable HCD methodologies while overseeing high-impact CX initiatives across strategic insights, digital and data innovation, service delivery, and new product development. My work ensures that our solutions are co-created with, informed by, and reflective of the needs of diverse communities. I have a proven track record of leading and coaching cross-functional teams to uncover growth opportunities through customer research, journey mapping, lean business models, proposition design, service blueprints, and prototyping. I specialise in developing and advancing in-house Human-Centered Design (HCD) capabilities. This involves establishing comprehensive learning and development programs, design coaching and mentoring for professionals at all levels, and implementing key practice principles and trauma-informed protocols. Additionally, I prioritise creating safe and inclusive governance practices to facilitate community engagement, co-design, and data privacy protection. My professional certifications include Design Thinking Facilitation (ExperiencePoint), Systems Design (IDEO), Behaviour Change (AimForBehaviour), and advanced training in trauma-informed practice, sensory processing sensitivity, and mental health first aid. I hold a B.S. in Mass Communication from Boston University and actively contribute to inclusive practices as a member of the Diversity Council of Australia and as a board member of Rawcus, a multi-award-winning inclusive arts organisation. I am deeply committed to advancing inclusive design, innovation, and community-centred solutions, ensuring that every project I lead reflects empathy, equity, and meaningful impact.
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