David LaCombe

Imperatives Delivered

Founder of a fractional Chief Marketing Officer service—with proven expertise as a growth accelerator for B2B lower-middle market companies in the healthcare and professional services verticals.

Business Model and Finance – Managed bootstrapping funding to develop a service business from conceptualization to client engagement. Created a subscription-based business model to earn a low six-figure ARR. On target to double revenue by the end of 2024.

Partner-Led Growth – Led the creation of a partner ecosystem to open additional channels and capability for out-sourcing.

Customer Value Creation – Provided consultation and ongoing fractional CMO leadership to clients on several impactful initiatives, including an Account Based Marketing campaign, data analysis to identify the most profitable customers, a brand experience project to define the buying journey, and strategic planning to prepare a business for acquisition.

Fractional Chief Marketing Officer

RQI Partners, LLC

P&L Accountability: I led the development and execution of the Prehospital Division's go-to-market strategy. I worked closely with the Finance team to forecast and measure the ROI of growth investments.

Cross-Functional Leadership: Established and led a startup team of marketers, sellers, and customer success managers.

Strategic Partnership: Developed and matured partner-led growth strategy with public and private organizations, including city and county municipalities.

Assess marketplace needs to design personalized solutions for healthcare improvement. Steer team in internal and external marketing, sales, and success management to align business functions and maximize impact.

●	Launched services programs and drove pipeline growth to 70+ cities and municipalities, enrolling 40,000+ healthcare providers and generating millions of dollars in ARR within three years of program launch.  Achieved greater than 100% growth year over year.

●	Spearheaded sales process improvement, leveraging Lean Six Sigma methodologies to shorten sales cycle by 20%.

Vice President (Sales, Marketing, and Customer Experience)

Selected to serve on executive leadership team for launch and oversight of account-based marketing arm of partnership between American Heart Association (AHA) and Laerdal Medical. Analyzed local communities across globe and collaborated with thought leaders to aggregate evidence-based best practices for replication and commercialization. Managed and harmonized diverse, matrixed, cross-functional group of subject matter experts (SMEs) in program development, marketing, and sales. 

●	Designed portfolio of services standardizing life-saving intervention, building reproducible service model focused on quality improvement to boost positive healthcare outcomes and generate cost and time savings for municipalities.

●	Served as industry change agent to introduce ability to measure clinical performance and resuscitation effectiveness, providing insights into KPIs to impact diverse clinical entities

Director (Prehospital Sales, Marketing and Customer Experience)

Laerdal Medical

Led strategic direction of prehospital programs to define user requirements, market trends, and KPIs for best practices. Selected to collaborate with executive leadership team to ideate and establish resuscitation partnership organization for Laerdal and AHA.

Director of Prehospital Programs

Managed 28-member team in comprehensive marketing strategies, branding, and operations across US, Canada, and LATAM. Steered product development, events, social media, internal and external marketing communications and public relations, brand positioning, and downstream marketing. Ensured delivery of MQLs to salesforce through predictive analysis of customer behavior and market trends.

●	Developed business case, garnered buy-in from stakeholders, and rolled out organization’s first marketing automation technology stack to create customized buying systems and provide enhanced data insights on qualified sales leads.

●	Enhanced lead generation and nurturing processes to boost growth of MQLs by 8%.

Director of Marketing – The Americas

Selected to define new role, serving as strategic advisor to product development and executive leadership teams in Norway to facilitate evaluation of US market, drive clear communication strategies, and translate consumer needs into service and product requirements for impactful ROI. Identified key industry organizations for acquisition or partnership opportunities and assessed potential business value. 

●	Played instrumental role in developing partnerships and negotiating agreements with software developers and programmers to package bundled solutions for healthcare markets within Laerdal infrastructure.

Regional Portfolio Director – Emergency Care

Responsible for the design, development, implementation and evaluation of blended learning solutions for our customers.

Blended Learning Development Manager

Launched and scaled organization’s first educational services team providing coursework on Laerdal simulators. Designed curricula, created business model, implemented infrastructures, and coached and mentored workforce in training capabilities.

●	Scaled business model across 26 global organizations and grew curricula to broad portfolio of consumer courses, establishing new vertical service offering that generated double-digit, multimillion-dollar revenue.

●	Completed year-long stretch assignment designing customer blended learning strategy for release to market.

Blended Learning Department Manager (2011–2012) | Senior Manager – Educational Services (2006–2012)

Fractional CMO | Solving Go-to-Market Problems.

Executive-Level Go-to-Market Expertise

For B2B business leaders that are growth and impact-oriented and unsatisfied with their current results.

Are you experiencing challenges in these areas? Brand | Strategy | Growth | Leadership |
Portfolio | Loyalty | Partners.

My fractional Chief Marketing Officer (fCMO) service delivers a data-driven strategic approach to growing revenue and mission impact.

In addition to attaining strategic objectives, my client's experience:
- Peace of mind
- Confidence
- Clarity
- Reliability 

ABOUT ME:

I am a fractional Chief Marketing Officer with over 20 years of product development, marketing, and sales leadership experience. I also have twenty-plus years of experience in emergency medical services, including clinical care, training, and operations leadership.

My unique experiences in product management, marketing, and sales and clinical experience contribute to the value I bring to B2B companies.

Message me to discuss your priority initiative.

Founder | Fractional Chief Marketing Officer

Established and built a successful fractional CMO practice, offering strategic marketing guidance and leadership to companies seeking to accelerate growth.

Client Highlights:
- Developed and implemented an Account-Based Marketing program. Increased funnel growth by 116%.
- Completed business process review. Reduced sales cycle by 28%.
- Conducted market feasibility studies for pre-startups in the concept phase.

Partnered with a range of clients, including startups, small businesses, and established organizations across various industries.

Developed customized marketing strategies aligned with each client's unique goals, target audience, and market dynamics.

Led cross-functional teams and collaborated with executives to implement marketing initiatives, resulting in increased brand visibility, customer acquisition, and revenue growth.

Provided expert guidance in voice of the customer, customer experience, digital marketing, content marketing, social media, and account based marketing.

Leveraged data-driven insights and industry best practices to optimize marketing efforts and deliver measurable results.

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