Hello Ara

Hello Ara was formed for many reasons, but one is the idea of amplifying authentic voices and understanding them, as these are the ones that facilitate change. Surfacing these voices, their ambitions, fears and dreams is the start of making the world kinder and more inclusive. It also means we get to understand the language of change. 

We develop and design research orientated chatbots that work across Facebook, Whatsapp, WeChat, Voice Systesm and others. We use chatbots, because it means bringing the conversation to where people already are, and in a natural way. This moves research away from the current paradigm "of these 5 things you don't care about, what do you care about most" to hey tell me what you thiink.

We have run complex chatbot projects in 14 or more markets and in many languages, for some of the world's largest companies.

We target custom and often niche audiences using Social Media Advertising (Twitter or Facebook ads). For instance it could be people in the US with an interest in vegan food, or people in India who like Apple products.

We use NLP to process and understand that chats and PowerBI is for visualisation. NLP itself is a journey.

Co-founder of Conversational AI Research Company, Hello Ara

Invented Conversational AI research capability

Conversational AI Lead - Kantar WPP

Innovation Lead/Technical Kantar/WPP

I co-founded Hello Ara, a research agency that creates AI powered chatbots which help brands to deeply understand their audiences and customers.  I have run chatbot programs, for numerous large brands, in 30 different countries and in many different languages (from China to Colombia).

I have presented papers on Chatbot development and uses at:

Esomar Congress (New Orleans)
WARC (London) and
ASC (London)

And have written on the subject for Admap.

I believe in AI for good, I think AI can help ensure that everyone has a voice.

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