Hello Ara

Hello Ara was formed for many reasons, but one is the idea of amplifying authentic voices and understanding them, as these are the ones that facilitate change. Surfacing these voices, their ambitions, fears and dreams is the start of making the world kinder and more inclusive. It also means we get to understand the language of change. 

We develop and design research orientated chatbots that work across Facebook, Whatsapp, WeChat, Voice Systesm and others. We use chatbots, because it means bringing the conversation to where people already are, and in a natural way. This moves research away from the current paradigm "of these 5 things you don't care about, what do you care about most" to hey tell me what you thiink.

We have run complex chatbot projects in 14 or more markets and in many languages, for some of the world's largest companies.

We target custom and often niche audiences using Social Media Advertising (Twitter or Facebook ads). For instance it could be people in the US with an interest in vegan food, or people in India who like Apple products.

We use NLP to process and understand that chats and PowerBI is for visualisation. NLP itself is a journey.

Co-Founder  at Hello Ara - Director of AI and Data

Invented Conversational AI research capability

Conversational AI Lead - Kantar WPP

Innovation Lead/Technical Kantar/WPP

David Wright is the Director and Co-Founder of Hello Ara. Starting his career in technology in London, he progressed through innovation-focused roles at New Zealand Telecom and American Express in Singapore before transitioning to market research, where he led technology innovation working for big MR agencies. At Hello Ara, David is dedicated to advancing interactive AI agents designed for seamless human interaction and insightful analysis. He is also focused on developing immersive research modules and conversational AI experiences that redefine how brands engage with audiences and gather actionable insights.

Taplio

David W.'s Linkedin Analytics

David W.

Want to drive more opportunities from LinkedIn?