Dave Mountain's Linkedin Analytics

Player-coach leader who builds marketing and communications programs for B2B software and healthcare companies. My teams grow pipeline, sales, market position, and brand value. During my career I have: • Positioned startup software company as a leading ISV in the Cloud/Datacenter application management market – leading to acquisition by Microsoft • Built holistic go-to-market program for small software company using marketing automation (Marketo/SFDC), content marketing, social media, events, email, PR, analyst relations, and direct mail – doubling the customer base and growing marketing originated revenue by 10x in 2 years • Developed and executed award-winning product upgrade launch/re-brand for $80 million healthcare content business – resulting in record end-user adoption and renewal rates for mature product • Built North American marketing program from scratch for European software company – driving rapid revenue growth and market awareness Skills include: marketing automation, inbound and outbound program development, content marketing, SEO, digital advertising, social media, email marketing, PR, analyst relations, product marketing, brand development, product positioning, customer reference programs, sales enablement, channel marketing, agency management, analytics and measurement, team building.