JobStreet Singapore

On a mission to rejuvenate growth on topline marketing metrics and bottom line marketing metrics for Singapore Market. Successfully reversed the brand metrics decline and ignited double digits bottom line marketing metrics growth via strategies involving offline media, paid media, PR, SEO and social.

Led and groomed a team of 10 marketers across brand, digital, PR and social that consistently achieved and exceeded marketing goals.

Head Of Marketing

Led the candidate acquisition marketing team in building creative candidates acquisition campaign which has resulted in bottom line metrics grew by 20% YoY. Stitched the right investment plan to reverse the decline in brand metrics which has resulted in brand metrics to grow 10% YoY.

Candidate Marketing Manager

foodpanda

Led the initiative to bring Foodpanda closer towards profitability. Drove efficient B2C and B2B acquisitions for Foodpanda APAC business through a complex paid social media marketing strategy involving Facebook, Instagram, Snapchat and TikTok. 

Improved cost per install and cost per acquisition by 10 - 30% in JAPAC markets through A/B testings and various campaigns optimizations

Senior Paid Social Digital Marketing Manager

Eastspring Investments

Solidify Eastspring's ambition in growing its presence in the digital space especially in the social media space. With data driven A/B tests, social media engagement grew by 15% YoY and traffics grew by 15% YoY through efficient media buy.

Co-led a digital first campaign to solidify Eastspring's leadership in money parenting space. It is a data driven campaign with research data across JAPAC market that won a silver Markies award.

Digital Marketing Manager

Telenor

Part of a digital transformation team aimed at building a center of excellence in Singapore to drive innovative performance marketing campaign strategies aimed at helping Telenor Business Units in Malaysia, Thailand, Norway, Myanmar and Sweden grow their paid media strategies.

•       Collaborated closely with senior marketing leaders team on the development of digital marketing budget, KPIs, measurements, and multi-touch attribution model.

•      Accelerated knowledge transfer to local business units on social media best practices through a collaboration with Facebook and Twitter resulted in a 10% higher engagement rate on social media sites.

•      Built the paid social media marketing team and led the engineering of complex full-funnel social media marketing strategies that resulted in 40% lower cost per acquisition.

Senior Paid Social Marketing Manager

• Worked with Telenor's management team on developing transition plan of digital marketing execution from external agencies to in-house team. 

• Presented pilot transition plan to in-market marketing teams and collaborated with the team on identifying and executing pilot campaigns.

• Strategized and planned campaigns execution resulting in average campaigns performance improvement by 30-40%.

• Worked closely with Paid Social Media Marketing Specialists in ensuring a smooth execution of the paid social media strategy.

Paid Social Media Marketing Manager

Facebook

•       Managed a set of top-tier clients in travel and tech across south east asia with a portfolio size of US$ 12,000,000 and fostered a close working relationship with both agencies and key stakeholders at the clients’ side.

•      Actively proposed optimization recommendations and A/B test plans to clients. For an instance an innovative A/B test campaign for Uber led to cost per conversions to improve by 30% and investment to grow by 40% quarterly.

•      Collaborated with cross-functional teams on stitching data driven  Facebook solutions aimed at growing top tier clients' marketing metrics growth.

• Key Accounts: Uber, Singapore Airlines, Singtel, Philippines Tourism Board;

Client Solutions Manager

Aberdeen Standard Investments

•       Liaised with the digital marketing team and agencies on the development of micro site, SEM campaigns & Google Display Networks banners.

•       Pro-actively monitored Above the Line (ATL) and Below the Line (BTL) competitor activities and presented the findings during monthly sales meeting.

Marketing Executive

Yahoo!

•       Worked closely with the sales team to understand clients’ online marketing objectives and devised an online marketing proposal tailored to achieve clients’ KPIs.

•       Managed a team of copywriters and implemented a process improvement which significantly improved the average campaigns set-up and trouble-shooting turnaround time by 30%.

•       Actively analyzed the performance of clients’ campaigns and proposed online marketing strategies which helped the team to constantly overachieve the revenue target by 5 – 10%.

• Key Accounts: Qoo10, Airasia, Zalora, Lazada;

Creative Strategist

Singapore Business Federation

•       Developed numerous Marketing plans & conceptualized year-long Trade Marketing programs.

•       Being in charge of the project budget and helped the federation defrayed costs through partnership with companies and project costs negotiation.

David has more than 14 years of working experience in the field of digital marketing. He has rich experience in both SEM, Programmatic, Direct Buy and Facebook Ad campaign management and optimization. <br><br>A strong communicator and presenter with an ability to sell complex solutions to both the management team and team members. Proven results in getting investment growing from clients through strong stake holder management and strong working relationship.<br><br>Expertise: Analytics, Digital Marketing, Branding, Advertising, Website Design, Product Launch, Seminars, SEM, PPC, Programmatic, SEO, FB Ads, Instagram Ads, Paid Social, Paid Social Marketing, Users Acquisitions, App Installs, Growth Marketing

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