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David Ip

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With over two decades of expertise in spearheading messaging initiatives for renowned brands, David has been at the forefront of conversational technology since its inception. At MGM Resorts, David established the conversational technology group, pioneering innovative solutions for customer service initiatives. Presently, he is dedicated to expanding the group's reach throughout the enterprise, with an emphasis on harnessing generative AI to enhance automated chat resolutions. Areas of product focus: - Product strategy: Market sizing, lean business canvas, SWOT analysis, Porter's Five Forces, opportunity mapping. - Product discovery: Jobs to be Done (JTBD), customer empathy, customer validation, journey mapping, thoughtful execution framework. - Product design: Taking user insights to solve customer problems. - Product execution: Prioritizing business results or "roadmap", troubleshooting triage between bugs and features, agile ceremonies, A/B test, and Multivariate testing. - Analysis: Distill quantitative and qualitative data into useful insights. Zero to one product launches: - "MyBestRx.com", a consumer app to help find low-cost Rx. - Project Scissors, a new video acquisition product for smart home sales. - Conversational technology at MGM resorts Here are the leadership events I participated in: - 2019 & 2022 StartupBus Silicon Valley Conductor - Startup product mentor, producer - 2015 Consumer Electronics Show (CES) - Digital Health summit speaker - 2014 MediaPost Mobile Insider Summit - 2014 OMMA Art & Science of Advertising I'm a nine-time product award winner, here are some: - 2018 Regional winner, Asurion Hackathon - 2016 ChiCity AI Hack, Honorable Mention for "Rawoo!" - 2014 Google Developer, Android Wear hackathon 2nd place for "Snuzi" - 2013 StartupBus, Finalist for "MyBestRx.com" - 2013 SxSW American Airlines Hack, 2nd place winner for "MokiiCo" - 2012 SxSW AT&T Developer, Grand Prize for "BoogieUp" Vertical expertise in healthcare, insurance, travel and tourism, and Adtech. Skills: JTBD, User Research, Product Design, Sprints, Product sense and execution, Roadmaps, Business Requirements, Cross-functional teams, stakeholder management, A/B Testing, Data Science, Data Analytics, Analytical, Machine Learning (ML), Internet of Things (IoT), Agile, emerging technology and innovation, chatbots, personalization, SMS, text messaging, omnichannel strategy, mobile apps, agile, servant leadership, product mentor, storytelling, thought leadership, process improvement, project ambiguity, C-suite presentations

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