David Sweenor

TinyTechGuides

- Founded TinyTechGuides, specializing in advisory, consulting, and publishing business for data, AI, and analytics companies.
- Developed GTM strategies to position clients as industry thought leaders.
- Published seven executive guides to establish thought leadership in marketing, AI, and data analytics.

Founder, Advisor and Consultant, Sponsorships Available - Give me a call!

Alation

-Led product launch strategies for AI Governance, Data Intelligence Platform, Data Products, Google Chrome Add-On, and Workflow Automation, enhancing industry presence at Gartner, Snowflake, and Databricks events.
-Redefined go-to-market (GTM) campaigns, driving 36% of MQLs, 42% of SALs, and 87% of web page views.
-Improved team efficiency and collaboration by implementing ASANA tracking systems and program roadmaps.

Director of Product Marketing

Alteryx

-Delivered a $350M+ marketing-attributed pipeline by leading portfolio marketing initiatives, including product positioning, campaigns, and sales enablement for a 700+ global field team.
-Led the development of new corporate messaging and positioning, driving differentiation for C-suite buyers and launching a new cloud platform.
-Spearheaded thought leadership projects, including State of Analytics reports and high-impact executive events like the Alteryx Inspire conference.

Senior Director of Product & Portfolio Marketing

TIBCO Software Inc.

-Increased portfolio annual contract value (ACV) by 25% year-over-year through persona-driven messaging, targeted campaigns, and enhanced sales enablement.
-Led go-to-market strategy, messaging, and analyst relations, securing top rankings in Gartner and Forrester reports.
-Spearheaded acquisition integration for Statistica and Alpine Data Labs, expanding TIBCO’s end-to-end analytics solutions portfolio.

Global Analytics & Industry Marketing Leader

Quest Software

-Directed global marketing strategies for the advanced analytics portfolio, achieving Gartner Magic Quadrant Leader recognition and strengthening market positioning.
-Developed integrated campaigns, thought leadership content, and sales enablement tools that drove pipeline growth and enhanced customer engagement.
-Led brand and messaging integration following Quest’s acquisition, ensuring seamless alignment across products and marketing initiatives.

Global Advanced Analytics Marketing Leader (acquired by Tibco)

Dell 

-Led go-to-market strategies for Dell’s advanced analytics portfolio, driving increased customer engagement and securing a Gartner Magic Quadrant Leader recognition.
-Created sales enablement materials, competitive intelligence reports, and targeted campaigns that boosted market visibility and accelerated sales.
-Spearheaded pricing and packaging initiatives that optimized product positioning and improved revenue performance.

Advanced Analytics Product Marketing Manager (acquired by Quest)

-Conducted competitive analysis and market research to enhance SAS’s positioning in the analytics and business intelligence markets, driving strategic sales support.
-Developed high-impact marketing collateral and sales tools that improved customer engagement and supported revenue growth.
-Partnered with sales and product teams to align messaging with customer needs, contributing to increased market share and client retention.

Product Marketing & Competitive Intelligence

-Led IBM’s internal BI cloud deployment, supporting 120K users and securing a SaaS onboarding patent.
-Designed and managed user onboarding processes and best practice dissemination across the organization.

Business Architect / Solution Consultant

-Defined and implemented data intelligence and yield management systems, optimizing process efficiency and improving profitability.
-Acted as a trusted advisor to executive stakeholders, ensuring alignment on strategic IT projects.

Business Analyst / Solution Architect

-Applied advanced data science techniques to identify semiconductor yield losses and enhance manufacturing processes.
-Developed predictive analytics systems that improved productivity and reduced operational inefficiencies.

Yield Engineering / Data Science

Barron Associates, Inc.

Co-op for Summer/Winter 1998
Engineering Consultant 1998 - 2000 (part time)

-Developed data-driven medical decision algorithms to predict patient outcomes, including mortality and hospital costs, using biometric data and medical codes.
-Designed a high-speed relay algorithm for detecting electrical faults on an aircraft carrier, enhancing operational safety and efficiency.

Engineering Consultant / Research Associate (Co-op)

As a top AI and analytics thought leader with 20+ years of B2B marketing and advanced analytics experience, I specialize in crafting go-to-market strategies that drive pipeline growth and revenue. I’ve led transformative product launches and established thought leadership through publications, keynote speaking, positioning, messaging, and innovative campaign strategies. My expertise helps organizations leverage data intelligence to achieve competitive advantage.

Founder

TinyTechGuides are designed for practitioners, business leaders, and executives who never seem to have enough time to learn about the latest technology and marketing trends. These guides are meant to be read in an hour or two and focus on the application of technologies in a business, government, or educational setting.

After reading these guides, we hope that you’ll have a better understanding of how technologies and business practices are applied in the real world—as well as a better idea of how to apply these best practices in your business or organization.

Wherever possible, we try to share practical advice and lessons learned over our careers so you can take this learning and transform it into action.

Remember, it’s not the tech that’s tiny, just the book!™

If you’re interested in writing a TinyTechGuide, please visit  www.tinytechguides.com.

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