David Mills's Linkedin Analytics

In our culture the number of people with a digital megaphone has increased exponentially, and with it the resistance to the noise in the market. Using a digital bullhorn doesn’t mean you are connecting your story to the people you want to serve, and even the most clever new marketing or sales hack won’t change that reality. We are in fact facing a crisis of connection in which people are more isolated and the difficulty in reaching them for business purposes is getting harder. Sales turnover and missed goals tell the same story. The primary question we should be asking is “How are we building and keeping relationships?” Every other measure will fail to move us toward a healthy future, and may be just as fleeting as a like on social media. I get to help businesses and organizations that are ready to ask hard questions in order to tell a new story, and journey with them to reconnect with their own values, making connections with customers that resonate with those values.